What Can be done by Value Creation in SMEs

DOI

10.2991/gcbme-16.2016.74How to use a DOI?

Keywords

value creation, marketing performance

Abstract

sustainability of SMEs is essential for supporting business growth and can contribute to the growth of the economy. Value creation in accordance with the cultural values applied in Purwakarta SMEs to improve marketing performance. More and more SMEs have value creation in its operational activities will increasingly affect marketing performance of SMEs. This research is to analyze the data and information of value creation and marketing performance of SMEs Purwakarta. This study is descriptive verification method and cross sectional method for collecting primary data in the form of the questionnaire then verified by a research model with Partial Least Square. Value Creation has a positive effect capable of affecting the performance of marketing. This studies demonstrated that the implications of the use value creation to increased marketing performance.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Reminta Lumban Batu
AU  - Eeng Ahman
AU  - Lili Adi Wibowo
PY  - 2016/08
DA  - 2016/08
TI  - What Can be done by Value Creation in SMEs
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 409
EP  - 412
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.74
DO  - 10.2991/gcbme-16.2016.74
ID  - LumbanBatu2016/08
ER  -