Analysis of Competitor Intelligence as Product Strategy Business Development

DOI

10.2991/gcbme-16.2016.75How to use a DOI?

Keywords

Competitor Intelligence, business strategy development, success factors, added value, competitiveness

Abstract

Competitor Intelligence is a form of intelligence business where collection of the data and information is Analysed and transformed for use in strategic planning and problem solving. Competitor Intelligence is one of the strategies that used as business development products. In this research Competitor Intelligence uses to enhance competitiveness of Product X LIPI so that the product more acceptable in the market. This study uses quantitative and qualitative methods by collecting data on similar products to determine the strengths and weakness of each product. The analysis carried out by determining 7 criteria success factors which then conducted an in-depth analysis to generate new added value. From the results of the Competitor Intelligence analysis showed that from 7 criteria success factors defined, there are 2 criteria success factors that should be added to product X LIPI in order to improve product competitiveness in the market.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Syukri Yusuf Nasution
PY  - 2016/08
DA  - 2016/08
TI  - Analysis of Competitor Intelligence as Product Strategy Business Development
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 413
EP  - 419
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.75
DO  - 10.2991/gcbme-16.2016.75
ID  - YusufNasution2016/08
ER  -