The Impact of Store Image on Purchasing Decisions

DOI

10.2991/gcbme-16.2016.76How to use a DOI?

Keywords

Alfamart, Purchasing Decision, Store Image

Abstract

The competition in the retail market becomes increase. There are several differences for the consumer in taking decision for purchasing in supermarket and in mini market and it can be very important for the management of the market. The aim of this study is to investigate how the impact of the attributes of an outlet to the consumer purchasing decision especially in mini market. The descriptive quantitative research methods were implemented by involving the store image variables as the independent variables and the purchasing decision as the dependent variable. The results shown that there are four main factors (price, physical facilities, promotion and merchandise) that most influencing the consumer purchasing decision. By knowing the results, we may conclude that the outlet has to take special attention to those factors. Referring to the condition in which the variable of store image resulting coefficient of determination (R square) of 39,3 %, the researcher suggest to the further research to add the other factors in such a way that those factors are expected will increase the value of R square.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tjahjono Djatmiko
AU  - Bimo Bimo
PY  - 2016/08
DA  - 2016/08
TI  - The Impact of Store Image on Purchasing Decisions
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 420
EP  - 424
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.76
DO  - 10.2991/gcbme-16.2016.76
ID  - Djatmiko2016/08
ER  -