A Review on the Adoption and Diffusion of Consumer Mobile Shopping in Mobile Networking Environment

DOI

10.2991/esac-15.2015.37How to use a DOI?

Keywords

Mobile shopping, User adoption, Continuance intention

Abstract

Mobile shopping means that consumers use mobile terminals such as mobile phone to do shopping through mobile network. As a new way of shopping, mobile shopping has advantages in portability, networking anytime and anywhere, mobile shopping provides personalized services and so on. Understanding consumers’ shopping behaviors helps promote the development of mobile commerce. On the base of reviews on the mobile shopping, the paper focus on the review on the adoption and diffusion of consumer mobile shopping in mobile networking environment, and finally gives comments from research contents research objects and research samples.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Junhong He
AU  - Shangrong Du
AU  - Zhixuan Chen
PY  - 2015/08
DA  - 2015/08
TI  - A Review on the Adoption and Diffusion of Consumer Mobile Shopping in Mobile Networking Environment
BT  - Proceedings of the 2015 International Conference on Electronic Science and Automation Control
PB  - Atlantis Press
SP  - 148
EP  - 152
SN  - 2352-538X
UR  - https://doi.org/10.2991/esac-15.2015.37
DO  - 10.2991/esac-15.2015.37
ID  - He2015/08
ER  -