A Study on Preservation Efforts of Fresh Supply Chain Considering Overconfidence of Suppliers

DOI

10.2991/aebmr.k.191225.121How to use a DOI?

Keywords

fresh-food supply chain, overconfidence, Stackelberg game

Abstract

Overconfidence of enterprise decision-makers will affect supply chain returns. In this paper, a game model of fresh product supply chain is constructed, and the effects of complete rationality and overconfidence of supplier on the revenue of fresh product supply chain are compared and analyzed. The results show that the overconfidence coefficient of suppliers will have different effects on the decision-making and profit of both sides, and the existence of overconfidence of suppliers may also have a positive impact on the profit of supply chain.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xing Yin
AU  - Run Tang
PY  - 2020
DA  - 2020/01/07
TI  - A Study on Preservation Efforts of Fresh Supply Chain Considering Overconfidence of Suppliers
BT  - Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019)
PB  - Atlantis Press
SP  - 667
EP  - 671
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191225.121
DO  - 10.2991/aebmr.k.191225.121
ID  - Yin2020
ER  -