The Strategy of Diversified Management of Enterprises: Taking Giant Group as an Example

DOI

10.2991/aebmr.k.191225.120How to use a DOI?

Keywords

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Abstract

In order to gain more benefits and win a place in the fierce market competition, wave after wave of enterprises have chosen to take the road of diversified operation, such as general motors, Google and Alibaba. The diversified modes include horizontal diversification, vertical diversification and concentric diversification. Some enterprises have indeed gained benefits through moderate diversification, but it is undeniable that excessive pursuit of diversification will bring huge risks to the enterprise’s finance. This topic chooses giant group as the research object. This paper introduces the related concepts of diversified management, the problems arising from diversified management and the corresponding methods, and analyzes the problems caused by excessive diversified management and the countermeasures by taking Giant Group as an example.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wuhuan Li
AU  - Liang Sun
PY  - 2020
DA  - 2020/01/07
TI  - The Strategy of Diversified Management of Enterprises: Taking Giant Group as an Example
BT  - Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019)
PB  - Atlantis Press
SP  - 663
EP  - 666
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191225.120
DO  - 10.2991/aebmr.k.191225.120
ID  - Li2020
ER  -