Application of Red Envelopes –New Weapon of WeChat Payment
Authors
Wei Liu, Xudong He, Peiyi Zhang
Corresponding Author
Wei Liu
Available Online April 2015.
- DOI
- 10.2991/emim-15.2015.139How to use a DOI?
- Keywords
- WeChat Payment; Red Envelopes; WeChat Marketing; Application
- Abstract
The Tencent Inc. increases propagating WeChat payment through red envelopes to boost the WeChat payment recognized and used widely. With the help of two year’s spring festival gala broadcast, red envelopes have become the new economy key words. In this paper, we discuss the present situation, significance and problems of red envelopes, rationally analysis the popularity of grabbing red envelopes and remind users to avoid misunderstanding into red envelopes using.
- Copyright
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Wei Liu AU - Xudong He AU - Peiyi Zhang PY - 2015/04 DA - 2015/04 TI - Application of Red Envelopes –New Weapon of WeChat Payment BT - Proceedings of the 2015 International Conference on Education, Management, Information and Medicine PB - Atlantis Press SP - 704 EP - 708 SN - 2352-5428 UR - https://doi.org/10.2991/emim-15.2015.139 DO - 10.2991/emim-15.2015.139 ID - Liu2015/04 ER -