Metaphors and Destination Image in Sumedang Tourism Promotion Through Social Media

DOI

10.2991/conaplin-16.2017.74How to use a DOI?

Keywords

Metaphor; destination image; sumedang tourism promotion; social media

Abstract

Many researchers do study on language tourism especially on metaphor, but it is very limited research in tourism promotion especially in Sumedang. Sumedang is part of West Java province which has many tourism potency like nature tourism, art and culture tourism, religion tourism and culinary tourism. This study tries to figure out the characteristic of language and types of metaphors found in tourism promotion texts. Also tries to explore the role of destination image in connection to tourists' choice of destination in tourism promotion through social media. The method applied on this study was descriptive method. The data were taken from Sumedang tourism promotion texts in social media. The classification of the data refers to Newmark's metaphor classification. Result shows that standard metaphor is the dominant metaphor found in data, followed by dead metaphor, and cliche metaphor as the least used in Sumedang tourism promotion in social media. Besides, the use of destination image in tourism promotion through social media has important role and big impact to attract tourist to visit the tourism object and enjoy the tourism product.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Utama Dewi
PY  - 2016/11
DA  - 2016/11
TI  - Metaphors and Destination Image in Sumedang Tourism Promotion Through Social Media
BT  - Proceedings of the Ninth International Conference on Applied Linguistics (CONAPLIN 9)
PB  - Atlantis Press
SP  - 322
EP  - 326
SN  - 2352-5398
UR  - https://doi.org/10.2991/conaplin-16.2017.74
DO  - 10.2991/conaplin-16.2017.74
ID  - Dewi2016/11
ER  -