Stdudy on Cultivation Strategy of Customer Loyalty Based on Internet Marketing
Cuimin Zhen, Shehui Bian
Available Online November 2012.
- https://doi.org/10.2991/citcs.2012.173How to use a DOI?
- Internet marketing, Customer loyalty, Strategy
- In internet marketing environment, many businesses have gradually realized that gaining and maintaining customer loyalty is important source of long-term profits. This article firstly elaborates the connotation and importance of customer loyalty in internet marketing environment, then analysis the main factors on the formation of customer loyalty and proposes the strategy of raising the customer loyalty. Finally , the conclusion is given that the customer loyalty doesn't only wins with the technology, but also needs enterprise improve its product and the service progressively and establish the link with customer's emotion by the sincere manner and consummation service.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Cuimin Zhen AU - Shehui Bian PY - 2012/11 DA - 2012/11 TI - Stdudy on Cultivation Strategy of Customer Loyalty Based on Internet Marketing BT - 2012 National Conference on Information Technology and Computer Science PB - Atlantis Press SP - 677 EP - 680 SN - 1951-6851 UR - https://doi.org/10.2991/citcs.2012.173 DO - https://doi.org/10.2991/citcs.2012.173 ID - Zhen2012/11 ER -