Proceedings of the 2012 National Conference on Information Technology and Computer Science

Research on the Association Rules of Marketing Resources Demand and Supply in Grid Environment

Authors
Jianyou Zhang
Corresponding Author
Jianyou Zhang
Available Online November 2012.
DOI
https://doi.org/10.2991/citcs.2012.170How to use a DOI?
Keywords
grid marketing; association rules; marketing resources
Abstract
This paper introduces processes and methods access to the demand for marketing resources, describes the steps for marketing resources planning and the marketing resources demand-supply model in grid environment,finally lists several association rules of marketing resources demand and supply. It provides a reference for enterprises to break the drawbacks of the traditional marketing model, to help businesses form the internal model of resource sharing, process optimization, and business collaboration, so as to guide the company's marketing activities.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2012 National Conference on Information Technology and Computer Science
Part of series
Advances in Intelligent Systems Research
Publication Date
November 2012
ISBN
978-94-91216-39-8
ISSN
1951-6851
DOI
https://doi.org/10.2991/citcs.2012.170How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jianyou Zhang
PY  - 2012/11
DA  - 2012/11
TI  - Research on the Association Rules of Marketing Resources Demand and Supply in Grid Environment
BT  - 2012 National Conference on Information Technology and Computer Science
PB  - Atlantis Press
SP  - 667
EP  - 670
SN  - 1951-6851
UR  - https://doi.org/10.2991/citcs.2012.170
DO  - https://doi.org/10.2991/citcs.2012.170
ID  - Zhang2012/11
ER  -