Research on the Association Rules of Marketing Resources Demand and Supply in Grid Environment

DOI

10.2991/citcs.2012.170How to use a DOI?

Keywords

grid marketing; association rules; marketing resources

Abstract

This paper introduces processes and methods access to the demand for marketing resources, describes the steps for marketing resources planning and the marketing resources demand-supply model in grid environment,finally lists several association rules of marketing resources demand and supply. It provides a reference for enterprises to break the drawbacks of the traditional marketing model, to help businesses form the internal model of resource sharing, process optimization, and business collaboration, so as to guide the company's marketing activities.

Copyright

© 2012, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jianyou Zhang
PY  - 2012/11
DA  - 2012/11
TI  - Research on the Association Rules of Marketing Resources Demand and Supply in Grid Environment
BT  - Proceedings of the 2012 National Conference on Information Technology and Computer Science
PB  - Atlantis Press
SP  - 667
EP  - 670
SN  - 1951-6851
UR  - https://doi.org/10.2991/citcs.2012.170
DO  - 10.2991/citcs.2012.170
ID  - Zhang2012/11
ER  -