Proceedings of the 2012 National Conference on Information Technology and Computer Science

Research on Retailer's Financial and Operation Decisions Based on Strategic Customer

Authors
Heng Liu
Corresponding Author
Heng Liu
Available Online November 2012.
DOI
https://doi.org/10.2991/citcs.2012.107How to use a DOI?
Keywords
financial services; strategic customer; financing rate
Abstract
This paper studies retailer's decision and financial ins-titution's decision based on the strategic customer when retailer accepts financial service from financial institutions. Research shows that financing rate increases with the wholesale price and the average rate of return on investment increasing and decreases with the retailer's own funds increasing, and retailer's ordering quantity with finance service is higher than that of without finan-ce service, and retailer and financial institution both get more the expected profit, and strategic customers get more benefits. Finall-y, a numerical example is validated.
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Proceedings
2012 National Conference on Information Technology and Computer Science
Part of series
Advances in Intelligent Systems Research
Publication Date
November 2012
ISBN
978-94-91216-39-8
ISSN
1951-6851
DOI
https://doi.org/10.2991/citcs.2012.107How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Heng Liu
PY  - 2012/11
DA  - 2012/11
TI  - Research on Retailer's Financial and Operation Decisions Based on Strategic Customer
BT  - 2012 National Conference on Information Technology and Computer Science
PB  - Atlantis Press
SP  - 409
EP  - 414
SN  - 1951-6851
UR  - https://doi.org/10.2991/citcs.2012.107
DO  - https://doi.org/10.2991/citcs.2012.107
ID  - Liu2012/11
ER  -