Research on Retailer's Financial and Operation Decisions Based on Strategic Customer

DOI

10.2991/citcs.2012.107How to use a DOI?

Keywords

financial services; strategic customer; financing rate

Abstract

This paper studies retailer's decision and financial ins-titution's decision based on the strategic customer when retailer accepts financial service from financial institutions. Research shows that financing rate increases with the wholesale price and the average rate of return on investment increasing and decreases with the retailer's own funds increasing, and retailer's ordering quantity with finance service is higher than that of without finan-ce service, and retailer and financial institution both get more the expected profit, and strategic customers get more benefits. Finall-y, a numerical example is validated.

Copyright

© 2012, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Heng Liu
PY  - 2012/11
DA  - 2012/11
TI  - Research on Retailer's Financial and Operation Decisions Based on Strategic Customer
BT  - Proceedings of the 2012 National Conference on Information Technology and Computer Science
PB  - Atlantis Press
SP  - 409
EP  - 414
SN  - 1951-6851
UR  - https://doi.org/10.2991/citcs.2012.107
DO  - 10.2991/citcs.2012.107
ID  - Liu2012/11
ER  -