Research on Retailer's Financial and Operation Decisions Based on Strategic Customer
Available Online November 2012.
- https://doi.org/10.2991/citcs.2012.107How to use a DOI?
- financial services; strategic customer; financing rate
- This paper studies retailer's decision and financial ins-titution's decision based on the strategic customer when retailer accepts financial service from financial institutions. Research shows that financing rate increases with the wholesale price and the average rate of return on investment increasing and decreases with the retailer's own funds increasing, and retailer's ordering quantity with finance service is higher than that of without finan-ce service, and retailer and financial institution both get more the expected profit, and strategic customers get more benefits. Finall-y, a numerical example is validated.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Heng Liu PY - 2012/11 DA - 2012/11 TI - Research on Retailer's Financial and Operation Decisions Based on Strategic Customer BT - 2012 National Conference on Information Technology and Computer Science PB - Atlantis Press SP - 409 EP - 414 SN - 1951-6851 UR - https://doi.org/10.2991/citcs.2012.107 DO - https://doi.org/10.2991/citcs.2012.107 ID - Liu2012/11 ER -