Analysis on the Distribution Channel Strategy of Konka TV

DOI

10.2991/ceed-18.2018.75How to use a DOI?

Keywords

Distribution Channel Strategy; Konka TV; Problem; Measures

Abstract

With the development of market economics, distribution channel turns to be an important resource of the enterprise. The distribution channel can bring continuous competitive advantages to the enterprise. In this paper, based on the analysis of the current situation of the distribution channel strategy of Konka TV Station, the main problems existing in the channel strategy are found out by using the methods of literature research, case study and investigation, and targeted improvement measures are put forward, which can gain enlightenment and be used as reference for other related studies. Hopefully, this thesis will contribute a little to making up the theoretical shortage of distribution channel strategy design by practical research.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sun Ya-juan
PY  - 2018/12
DA  - 2018/12
TI  - Analysis on the Distribution Channel Strategy of Konka TV
BT  - Proceedings of the 1st International Conference on Contemporary Education and Economic Development (CEED 2018)
PB  - Atlantis Press
SP  - 383
EP  - 387
SN  - 2352-5398
UR  - https://doi.org/10.2991/ceed-18.2018.75
DO  - 10.2991/ceed-18.2018.75
ID  - Ya-juan2018/12
ER  -