Analysis on the Distribution Channel Strategy of Konka TV
Available Online December 2018.
- https://doi.org/10.2991/ceed-18.2018.75How to use a DOI?
- Distribution Channel Strategy; Konka TV; Problem; Measures
- With the development of market economics, distribution channel turns to be an important resource of the enterprise. The distribution channel can bring continuous competitive advantages to the enterprise. In this paper, based on the analysis of the current situation of the distribution channel strategy of Konka TV Station, the main problems existing in the channel strategy are found out by using the methods of literature research, case study and investigation, and targeted improvement measures are put forward, which can gain enlightenment and be used as reference for other related studies. Hopefully, this thesis will contribute a little to making up the theoretical shortage of distribution channel strategy design by practical research.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Sun Ya-juan PY - 2018/12 DA - 2018/12 TI - Analysis on the Distribution Channel Strategy of Konka TV BT - 1st International Conference on Contemporary Education and Economic Development (CEED 2018) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/ceed-18.2018.75 DO - https://doi.org/10.2991/ceed-18.2018.75 ID - Ya-juan2018/12 ER -