Proceedings of the 1st International Conference on Contemporary Education and Economic Development (CEED 2018)

Analysis on the Distribution Channel Strategy of Konka TV

Authors
Sun Ya-juan
Corresponding Author
Sun Ya-juan
Available Online December 2018.
DOI
https://doi.org/10.2991/ceed-18.2018.75How to use a DOI?
Keywords
Distribution Channel Strategy; Konka TV; Problem; Measures
Abstract
With the development of market economics, distribution channel turns to be an important resource of the enterprise. The distribution channel can bring continuous competitive advantages to the enterprise. In this paper, based on the analysis of the current situation of the distribution channel strategy of Konka TV Station, the main problems existing in the channel strategy are found out by using the methods of literature research, case study and investigation, and targeted improvement measures are put forward, which can gain enlightenment and be used as reference for other related studies. Hopefully, this thesis will contribute a little to making up the theoretical shortage of distribution channel strategy design by practical research.
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Proceedings
1st International Conference on Contemporary Education and Economic Development (CEED 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2018
ISBN
978-94-6252-631-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/ceed-18.2018.75How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Sun Ya-juan
PY  - 2018/12
DA  - 2018/12
TI  - Analysis on the Distribution Channel Strategy of Konka TV
BT  - 1st International Conference on Contemporary Education and Economic Development (CEED 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/ceed-18.2018.75
DO  - https://doi.org/10.2991/ceed-18.2018.75
ID  - Ya-juan2018/12
ER  -