Affiliation in Higher Education: Roles University Satisfaction and Gender as Moderation

DOI

10.2991/aebmr.k.220128.012How to use a DOI?

Keywords

University Satisfaction; University Affiliation; Gender

Abstract

A person’s behavior to use a product, symbol, or attribute of an institution is part of the recognition of the institution to which it is affiliated. Comfort and satisfaction can be factors that cause someone to make their institution as an affiliate voluntarily. This phenomenon is often measured in business organizations or companies. The same thing should also be applied to higher education. Universities as providers of higher education services are inseparable from providing satisfaction to students. Student satisfaction can encourage them to volunteer to use university products, attributes, or symbols as their affiliation. This study aims to see the effect of University Satisfaction on University Affiliation by including gender as a moderating variable. 91 respondents from three state universities in Malang City. This study found the influence of University Satisfaction on University Affiliation. Besides, gender differences do not show a moderating relationship in these variables.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - M. Abdi Dzil Ikhram W.
AU  - Wahdiyat Moko
AU  - Dunga Dwi Barinta
PY  - 2022
DA  - 2022/01/28
TI  - Affiliation in Higher Education: Roles University Satisfaction and Gender as Moderation
BT  - Proceedings of the Brawijaya International Conference on Economics, Business and Finance 2021 (BICEBF 2021)
PB  - Atlantis Press
SP  - 80
EP  - 87
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220128.012
DO  - 10.2991/aebmr.k.220128.012
ID  - W.2022
ER  -