The COVID-19 pandemic has an impact that disrupts all aspects of human life. Businesses and the economy are affected by the tremendous impact of the pandemic. Action to overcome a pandemic is essential, but no less important is to prepare what to do for the future. Families have business strength which are expected to accelerate economic and business recovery. Brawijaya International Conference on Economics, Business and Finance 2021 (BICEBF 2021) with the theme “Family Business & Covid-19 Pandemic: Preparing for the future” provides an opportunity to discuss, exchange ideas and provide inspiration. Preparing for the future is needed to build the strong business ecosystem supported by government, education, economy, firms, and investors.