Customer Satisfaction on Bio-Farm Biodegrading Agent: A Study on Agricultural Product Customers

DOI

10.2991/amca-18.2018.154How to use a DOI?

Keywords

Customer satisfaction, bio-farm product, agriculture

Abstract

Competition among businesses in agricultural sectors keeps growing along the time; needs and interests of customers are the key determiners of designing and improving products. This current research aimed at investigating customer satisfaction level on bio-farm product particularly among agricultural product customers. The locations of this research were in Malang Regency, Malang City, and Batu City. Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) were employed to analyze the data. It has been revealed that the customer satisfaction has been shown to be 73.88%. The correlation between importance and customers’ satisfaction has shown that the price and packaging are of low priority; whereas, the product’s benefit, information, and content are salient for customers. Those three potential aspects are to be retained by businessmen and companies.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Indah Prihartini
AU  - Mr Sutawi
AU  - Luqyana Salsabila
PY  - 2018/07
DA  - 2018/07
TI  - Customer Satisfaction on Bio-Farm Biodegrading Agent: A Study on Agricultural Product Customers
BT  - Proceedings of the 5th International Conference on Community Development (AMCA 2018)
PB  - Atlantis Press
SP  - 554
EP  - 558
SN  - 2352-5398
UR  - https://doi.org/10.2991/amca-18.2018.154
DO  - 10.2991/amca-18.2018.154
ID  - Prihartini2018/07
ER  -