The International Technology Management Review
Volume 4, Issue 3, September 2014
Research Article
1. Towards a B2B E-Commerce Evaluation Management Model to Assess Organizational Drivers in Hospitals
Chad Lin, Hao-Chiang Koong Lin, Yu-An Huang, Geoffrey Jalleh, Ying Chieh Liu, Yueh-Hsia Huang, Sheng-Hsiung Su, Ching-Ju Chao
Pages: 115 - 132
Effective utilization of business-to-business (B2B) electronic commerce (e-commerce) in hospitals may lead to many benefits such as increased accessibility to healthcare providers, improved process efficiency, enhanced quality of healthcare services, increased responses to changes, decreased scheduling...
Research Article
2. Spotlight on LightInTheBox
Susan Lowry, Mitchell Kempton, John B. Hammond
Pages: 133 - 141
In 2007, LightInTheBox.com opened an online shop selling predominantly customized event dresses made by suppliers offering value for money and true sizing. Its early success made expansion into other product offerings possible and today revenue is approximately US$292M. Can LITB sustain this growth?...
Research Article
3. Going Global, Acting Local: Effects of Cultural Dimensions on Glocal Marketing in Malaysia
Samira Khalili
Pages: 142 - 157
The present research investigates the effects of Malaysian cultural dimensions on promotional activities and advertisement styles of international organizations in Malaysia. Website Content analysis has been conducted to discover what initiatives international organizations use in their marketing activities...
Research Article
4. Development of an Integrated Framework to Investigate Enterprise Information Systems Adoption: Managers’ Insights
Salam Abdallah, Bushra Jaleel
Pages: 158 - 169
This study attempts to isolate the factors contributing to successful adoption of EIS by gathering the perspectives of senior professionals working with such systems. This paper uniquely uses dimensional analysis to find that organizations require correctly and completely implemented systems that are...