The International Technology Management Review

Volume 4, Issue 3, September 2014, Pages 142 - 157

Going Global, Acting Local: Effects of Cultural Dimensions on Glocal Marketing in Malaysia

Authors
Samira Khalili
Corresponding Author
Samira Khalili
Available Online 1 September 2014.
DOI
10.2991/itmr.2014.4.3.3How to use a DOI?
Keywords
Globalization, Glocal Marketing, Culture, Online Marketing, Malaysia
Abstract

The present research investigates the effects of Malaysian cultural dimensions on promotional activities and advertisement styles of international organizations in Malaysia. Website Content analysis has been conducted to discover what initiatives international organizations use in their marketing activities based on the Malaysian cultural dimensions. Results show most companies are considering values of ‘collectivism and relationship-orientation’, ‘high context’, ‘religion’ and ‘hierarchism’ as affecting factors, and apply approaches to fulfil the society’s cultural needs regarding their marketing practices.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Journal
The International Technology Management Review
Volume-Issue
4 - 3
Pages
142 - 157
Publication Date
2014/09/01
ISSN (Online)
1835-5269
ISSN (Print)
2213-7149
DOI
10.2991/itmr.2014.4.3.3How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - JOUR
AU  - Samira Khalili
PY  - 2014
DA  - 2014/09/01
TI  - Going Global, Acting Local: Effects of Cultural Dimensions on Glocal Marketing in Malaysia
JO  - The International Technology Management Review
SP  - 142
EP  - 157
VL  - 4
IS  - 3
SN  - 1835-5269
UR  - https://doi.org/10.2991/itmr.2014.4.3.3
DO  - 10.2991/itmr.2014.4.3.3
ID  - Khalili2014
ER  -