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Proceedings Article
Analysis on the Marketing Strategy of MXBC MilkTea
Ziwen Chen
This paper studies the reasons for the success of MXBC marketing strategy. With the early background information of the MXBC and Industry, this article adopted the secondary research method to collect essential data and information. The purpose of conducting this research is to reveal the marketing strategy...
Proceedings Article
Marketing Strategies for E-commerce Websites Under the New Media Trend
Yinlu Li
With the continuous development of information technology in China, it has become an indispensable part in the daily life and production. As an economic model based on extended information technology, E-commerce technology has gradually been accepted by the public, from the traditional passive acceptance...
Proceedings Article
Characterization and Antioxidant Activity of Nanoparticles Loaded Jacfruit Leaf Extract (Artocarpus heterophyllus Lamk.)
Dina Permata Wijaya, Mardiyanto, Herlina, Vabiola Besti Delmoda
Jackfruit leaves extract (Artocarpus heterophyllus Lamk.) which contained flavonoid as an antioxidant was unstable and sensitive to environmental conditions. Preparation of nanoparticles loaded jackfruit leaf extract aimed to increase the antioxidant activity through optimal delivery system and maintain...
Proceedings Article
Analysis of Japanese Adverbs in Japanese Drama Suizokukan Gaaru
Alviano Aditya Fauzi, Dewi Kusrini
This study aims to determine the adverbs that are often used by Japanese people in daily conversation. The data used in this study is a Japanese drama called “Suizokukan Gaaru” aired in NHK in 2016. This drama was used considering a lot of scenes that depict conversations in family and work environment....
Proceedings Article
Issues That Students Majoring in Theater, Film and Television Performance Should Pay Attention to in Rehearsals
Jin Zhigang
For students majoring in theater, film and television performance in China, their emotional experience often comes from film and television works. When referring to or even copying other peoples’ sentiments in artworks for their own rehearsals, students’ performances will thus lack genuine feelings....
Proceedings Article
Immersion, Integration and Exploration -- The Realistic Path of Content Production Enabled by Virtual Reality Technology
Zhao Wenxuan, Wang Desheng
The application of digital technology has caused shock and repercussions in the media industry. The media production paradigm with emerging technologies such as virtual reality, artificial intelligence, big data and 5g as the core reprogrammes the media: the communication media are loaded digitally,...
Proceedings Article
Digital Transformation and Enterprise Total Factor Productivity - Empirical Evidence from Chinese Listed Companies
Zheng Xiao
Accelerating the promotion of digital transformation of enterprises is the only way to achieve high-quality economic development in China. This paper uses the method of machine learning to measure the digitalization level of enterprises, and uses the A - share data of listed companies from 2011 to 2018...
Proceedings Article
The Development of Spring Encyclopedia in Klaten as Social Studies Learning Media for Middle and Islamic Middle School students
Asna Nur Rachma, Puspita Indra Wardhani
The research and development were carried out at Islamic Middle school 5 Klaten. The school has never used the surrounding environment as a learning resource and has not had a learning media such as an encyclopedia for social studies learning activities in the classroom. The research and development...
Proceedings Article
DEA-based Achievements Estimate of Technology Investment
Qian Wang, Yuxin Zhao, Xiaoyu Wang
In recent years, domestic R&D funding has maintained rapid growth, and scientific and technological innovation has achieved fruitful results. However, compared with the world’s technological powers, the technological foundation is still weak. Science and technology R&D activities are a typical...
Proceedings Article
Hurtt’s Professional Skepticism, Auditor Demographics, and Fraud Detection in the Indonesian Audit Environment
Made Dudy Satyawan, Ni Nyoman Alit Triani, Ambar Kusumaningsih, Sharifah Nazatul Faiza Syed Mustapha Nazri
This study aims to examine the effect of auditors’ skepticism using the Hurtt (2010) scale measurement and the demographic aspects of auditors in detecting fraud that is most appropriate to the current audit environment in Indonesia. The use of the questionnaire survey method with more data in the form...
Proceedings Article
Segment Bull Market Under Covid-19 Pandemic
Jingyi Liu, Dahong Wang, Yixuan Zhu
The COVID-19 pandemic greatly impacted the global economy in multiple ways. This research explores the impact of the pandemic on the stock market by focusing on the segment bull market. Firstly, the factors that motivate the emergence of a segment bull market are discussed. Then, this research analyzes...
Series: Advances in Engineering Research
Proceedings Article
A Lunar Terrain Auto Recognition Algorithm by Gushing and Immersion
Yiren Chang, Zhankai Li
Due to the rapid development of science and technology, automatic terrain recognition is becoming more and more important. Mare and highland are two main lunar terrain units. Quick and accurate identification for mare and highland is important basis for various lunar researches. This paper provides an...
Proceedings Article
Land System Reform in Urbanization Process
Xin Yang
The so-called urbanization refers to the process that farmers occupying most of the population in agricultural society change occupation and migrate place of residence. Land plays a pivotal role in it. It is the reason that our country focuses on researching land issues through the years. This article...
Series: Advances in Engineering Research
Proceedings Article
Effect of Ce on Deformation Performance of ZK20 Magnesium Alloy
Quan Li, Weibo Zhu, Bin Zeng, Xianquan Jiang
In this paper, Effect of different contents of Ce on the Mechanical Properties of ZK20 magnesium alloy and thermal deformation behavior, through the use of room temperature tensile and compression test thermal simulation, analysis Ce element is present in the form of ZK20 magnesium alloy and its alloys...
Proceedings Article
Geological Parks, Eco-tourism and Sustainable Development
Jian-Xinog Qin
Based on the comparative analysis of the definition of geological parks, ecological tourism and sustainable development, this paper discusses the dialectical relationship between the geological parks, ecological tourism and sustainable development. The geological park is an important part of the ecological...
Proceedings Article
A Study on competitive advantage and risk management of trade between Guangxi and Asean-countries
Jun Huo, Ke Zhuang, Dalei Qin
The establishment of CAFTA(China-ASEAN Free Trade Area)and the implementation of the Belt and Road initiative will explore new growth of trade between Guangxi Zhuang Autonomous Region and ASEAN countries. This paper describes the competitive advantages of Guangxi and explains how to avoid competitive...
Proceedings Article
Additive Manufacturing for Enhanced Cooling in Moulds for Casting
Even Wilberg Hovig, Vegard Brøtan, Knut Sørby
Additive manufacturing allows new design solutions for moulds and dies that can improve quality and productivity in casting processes. Complex cooling channels made by additive manufacturing give fast and reliable cooling and a more accurate control of the solidification. The paper shows a comparison...
Proceedings Article
The Design and Implementation of High Precision and Low Power Wireless Temperature Sensor
Yanping Wang, Hanxi Li, Yuchen Wang, Huan Le
This paper presents a design method of high precision wireless temperature sensor, the sensor consists of 16 high-performance low-power processor MSP430F149, Sub-1G RF transceiver chip SI4432, four-wire positive temperature coefficient temperature sensitive resistor PT100, the high resolution of AD conversion...
Proceedings Article
Data structure teaching method to cultivate students' innovation ability as the core
Hongzhen Chen, Dianhui Chu, Chunshan Li, Guoru Li
The target of this paper is to cultivate students' innovative ability. According to data structure teaching process, this paper proposed teaching design concept of double mainline firstly. Then, in order to reflect the innovative thinking to data structure course, this paper constructed three-layer teaching...
Proceedings Article
The Generalized Extreme Value Model for Seismic Hazard Estimation of Potential Source Area based on Maximum Information Entropy Principle
Luchuan Ren, Zhe Liu, Jianwei Tian
The author proposes a method to establish the generalized extreme value model for strong earthquake hazard estimation of a potential source area, based on the maximum information entropy principle and corresponding constraint conditions, and then selects the Ryukyu trench subduction zone as a potential...
Proceedings Article
An Investigation of Range-velocity Deception Jamming Modeling
Ying Xiong, Hai yan Gu, Bin Tang, Yong qiang Zhang
This paper explores the modeling method of range-velocity deception jamming, which can deceive the victim radar on range and velocity information simultaneously. By analysis of the producing mechanism, maneuvering strategies and pulling rules of this jamming, the basic mathematical models are established...
Proceedings Article
A Fast Algorithm of the Geomagnetic Correlation Matching Based on MSD
Weinan Xie, Zhenshen Qu, Qinghua Li
In this paper, a fast algorithm of the geomagnetic correlation matching based on MSD (mean square difference) is proposed. According to Taylor formula, the expression of MSD is transformed using the gradient of the magnetic field intensity. By introducing the parallelism constraint, the regularization...
Proceedings Article
An Elliptic Curve Based Authentication Scheme for RFID
Changsheng Wan, Lin Zhou, Jie Huang, Juan Zhang
To solve the problems of consumers’ security and privacy, a new RFID authentication method based on the elliptic curve is proposed. Comparing with other asymmetric cryptography, this method has stronger security, shorter key length, less computation. This scheme makes the reader and the writer being...
Proceedings Article
The Exploration on Innovation of Analog Electronic Technology Course
Liu Jun, Wang Qi
This article carries on a detailed analysis and study on content, teaching methods and the problems of experimental teach-ing in the analog electronic technolo-gy(AET) course. It proposes the relevant scope, strategies and principles about teaching innovation of it. It introduces the contents and stages...
Proceedings Article
Empirical Research on the Coupling Relationship Between P.E. Teachers Occupation Burnout and Stress Coping Styles Based on Covariation Model
Bofei Xie
The higher vocational college sports teachers' job burnout has very important significance for today's professional colleges and universities sports education development and PE teachers' professional responsibility research. This paper firstly analysis the formation of teachers' occupational tiredness...
Proceedings Article
A Probe into the Index System of Organizational Effectiveness Evaluation based on the Corporate Strategy
Dan Wang
The Index System of Organizational Effectiveness Evaluation (ISOEE) makes a comprehensive evaluation of the organizational effectiveness of the corporate units of different functional orientation and different natures, with a view to reaching an overall assessment of the operating conditions of the conglomerate...
Proceedings Article
The Research of 3D Reconstruction Based on Single Image
Yong Zhang, Li Zhang
Traditional silhouette extraction algorithm is easy to cause disconnection problem, this article adopts the method of threshold segmentation and morphology repair to extract a more complete outline. The conventional SFS minimization algorithm extracted 3D information with a consistent smooth factor will...
Proceedings Article
Study on Positioning System Based on Wireless Sensor Network
Lijun Liu, Siwen Luo, Jun Gui
The positioning technology of wireless sensor is the premise in the application of wireless sensor network and has high application prospect and research value. The positioning technology based on received signal strength (RSSI) and the working principle were studied in the paper. The error and compensation...
Proceedings Article
Can Big Auditors Increase Enterprises Value ——An Empirical Study Based on A Stock Market in China
Cunyan Zhang, Haiping Lv, Yahui Tian, Cairong Wang
Based on the large sample data of 2009-2011 A-shares market, the paper tests whether the current capital market in China has cultivated higher quality auditors by studying whether big auditors can increase clients’ market value. The results were analyzed by multiple regression analyses. It shows that...
Proceedings Article
A matching algorithms based on the depth first search for the general graph
Chengcheng Yu, Zhonge Sheng
In this paper, a matching algorithm of general graph based on depth-first traversal is proposed. The algorithm does not need to shrink and expand treatment when a flower is searched. This algorithm’s time complexity of search an augmenting path is equal to corresponding graph’s depth-first traversal...
Proceedings Article
Research on the Microstructure and Properties of Compound Modification of Stearic acid-Gly -Ti-O Particles ER Fluid
Suokui Tan, Xiaoping Song, Song Ji, Hong Zhao, Hongyan Guo, Yinjiang Peng, Guangming Zhang
This paper emphasis has researched the Microstructure and Properties of compound modification of stearic acid-Gly -Ti-O particles ER fluid, It is found that Stearic acid-Gly -Ti-O modification has major effect on shear stress and chain of particles.
Proceedings Article
Network Coding based Energy Efficient Routing Algorithm in Wireless Sensor Networks
Jian Ji Xiang
Wireless sensor networks (WSNs) have received significant attention recently. Wireless sensors are deployed to achieve network load balancing, prolonging network lifetime, and improving network coverage. To achieve these goals, energy efficiency directly affects battery life and thus is a critical design...
Proceedings Article
The Research on the Relationship between Mongolia's Fertility Rate and Income based the Easterling Model
Jiliang Xue
Along with the economic development and social progress in Inner Mongolia Autonomous Region, and gradually change attitudes, unique ethnic characteristics and the nomadic culture of Mongolia makes its fertility, fertility preferences and livelihood strategy has changed, but the research on the fertility...
Proceedings Article
The Exploration and Practice of the Model of Training Skilled Application of Electronic Technology Professional Technical Talents
Guocan Ren, Sufang Yuan
Higher vocational colleges must successfully realize the goal of training technical talents, must have a reasonable training plan for support. This paper starts with the connotation of talents training mode and characteristics, analyzes the elements of talents training mode, the mode of goal system and...
Proceedings Article
The Folk Flavor of Food of Dongting Lake Area in China
Liu Fei-Long, Din Si-Yan
DongTing Lake area is located in the north of Hunan province of china and known as the hometown of fish and rice. For a long time, "HuGuang cooked, the world is adequate," saying more widelycirculated. So it is certainly rich in products that can certainly promote the development of folk of rich and...
Proceedings Article
The Design of Intelligent Greenhouse Distributed Measurement and Control System Based on ARM
Li Dan
With the rapid development of agricultural modernization, intelligent greenhouse becomes more and more popular. This paper describes one kind of distributed measurement and control system for intelligent greenhouse environmental parameters. Every greenhouse measurement and control terminals based on...
Proceedings Article
Thin Cloud-fog Cover Removed from Remote Sensing Imagery Based on Stationary Wavelet Transformation
He Hui, Chen Hai
A new method based on stationary wavelet transformation and nonlinear gray-scale transformation was proposed to weaken the thin cloud-fog cover of remote sensing imagery in this paper, which can not only to weak the cover of thin cloud-fog effectively with enhanced image resolution but also to preserve...
Proceedings Article
New service design of medical cloud service: A perspective of Activity Theory
Chen-Tong Chang, Wen-Hong Chiu, Hui-Ru Chi, Sheng-Tsai Liu
This study explores the new service design (NSD) of medical cloud service (MCS) based on the perspective of activity theory. The activity theory consists of six elements concerning object, tool, subject, rule, community, and division of labor. This study adopts the method of case study. The secondary...
Proceedings Article
On the Income Mobility of Rural and Urban Residents in China: 1988~2008
Feng Luo
This paper analyzes the characters of income mobility for both urban and rural residents in China from 1988 to 2008. As a whole, the trend in income mobility is rising for urban residents, but falling for rural residents. For high and low income groups, urban residents’ immobility ratio is falling, but...
Proceedings Article
Discussions on the Construction of Indexical System for Evaluation of Enterprise’s Marketing Capability
Shang Qingyun
The enterprise’s marketing ability is critical for the survival of enterprises in the complex competition environment. At present, the theory focuses on the qualitative analysis of marketing ability, based on the logical framework of marketing ability, this paper constructs the evaluation index system...
Proceedings Article
Translator’s Subjectivity in Parody Translation from the Perspective of Skopostheorie
Fang Wang
This paper is intended to interpret the translators’ subjectivity in parody translation from the perspective of Skopostheorie. According to Skopostheorie, translation is a purposeful activity based on the source text. Under the guidance of Skopostheorie, the translators display their subjectivity in...
Series: Advances in Engineering Research
Proceedings Article
Effect of Tiny Pd Addition to Ti for Their Hydrogenation Properties
Ryota Kondo, Hiroyuki T. Takeshita
Titanium (Ti) based hydrogen-storage materials can absorb hydrogen under mild conditions. However, the materials could not absorb hydrogen without initial activation, owing to the formation of surface oxide layer. For mitigate the initial activation conditions, addition of Pd to Ti based materials were...
Series: Advances in Engineering Research
Proceedings Article
The Residual Stress FEM Analysis of Pipeline Steel X70W Submerged-arc Welding
Zisen Yang, Quankang Di, Qisong Sun
The pipeline steel X70W submerged-arc welding was simulated by FEM using ANSYS, for the issue that the cracks were frequently found in the base metal when the pipeline steel was expanded holes after welding. And the residual stress was analyzed at three different welding speed through temperature field...
Proceedings Article
Empirical Study on Management Equity Incentive and Investment Efficiency Based on Shanghai and Shenzhen A-share listed companies
Dong-Ping Han, Cai-Cai Guo, Yue Zhao
More and more listed companies are trying equity incentive in China, but there has not yet formed a unified understanding of the impact of equity incentive on investment efficiency. Based on the theory of management power, using the investment model of Richardson and choosing Shanghai and Shenzhen A-share...
Proceedings Article
Analyzing Student Readiness of e-Learning Implementation in Middle School
Feby Artwodini Muqtadiroh, Amna Ahifia Nisafani, Nadia Silviana
E-learning is a widely developed mean to support learning process in class. However, student readiness may hinder its application, thus results in its deployment failure. One of the methods to assess student readiness is blended learning model from Tang and Chaw. This model analyzes student readiness...
Proceedings Article
Three-Stage Lossless Compression Technique For Processing PMU Big Data In Modern Smart Grid
Li Baojie, Chen Shuo, Lu Yuxin, He Weisheng, Zeng Xiaoming
With the widespread proliferation and application of high data sampling rate device- Phasor Measurement Units (PMUs) in modern smart grid, large volumes of data are produced in the wide-area monitoring system, which results in increasing challenge in real-time analysis, data storage and data transmission....
Proceedings Article
Research on Supply Chain Decision Making Based on the Shortage of Market Supply
Heng Liu
This paper studies the optimal decision of retailer and supplier based on the shortage of market supply. Compared with the normal supply situation, it is found less optimal order quantity from the retailer; and that the retailer's optimal order quantity decreases with the increasing of wholesale prices,...
Series: Advances in Engineering Research
Proceedings Article
Measurement of hardness and properties of copper alloy processed by friction stir process
Kazeem O Sanusi, Esther T Akinlabi
In this paper, friction stir processing (FSP) was used to refine the microstructure of the copper alloy using various parameters. The influence of the tool rotation and traverse speeds on the microstructural and mechanical properties of the processed copper alloy was measured and analyzed. Micro-hardness...
Proceedings Article
The Effects of Early Childhood Teachers' Backgrounds and Competence for Building Educational Community on Parent-Teacher Cooperation
Kai Sook Chung, Gab Jung Yoon
This study is to examine the relative influence of early childhood teacher's backgrounds and competence for building educational community on cooperation with parents. The sample of the research consisted of 638 early childhood teachers and they filled up a questionnaire. The collected data were analyzed...
Proceedings Article
Effects of Social Networking Media to the Academic Performance of the Students
Remedios Remedios C. Kulidtod, Nahida Nahida S. Pasagui
Social networking media has been the major source of communication between individuals in the world over, hence, the label cyber-world. This includes Facebook, Twitter, MySpace, Instagram, Flicker, Frienster, Blogs, Podcast, Youtube, Tumblr and Skype, among others. Users of these forms of media made...