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Entrepreneurs have to be aware of today’s digital business era. The use of online and digital media in targeting a market was inevitable. This paper explores the influence of perceived advertising values and personalization of advertisement videos on YouTube and sees the effect on millennials’ attitudes...

The aim of this course is to augment student’s mindsets, attitudes and personalities in order to be creative and innovative in entrepreneurship. Students were trained to plan, start and manage a new business. In this case, Self-Directed Learning (SDL) method was applied in the entrepreneurship course....

Social media has become a primary need for Generation Z in Indonesia. The intensity of social media use in these generations assumes that Gen Z in Indonesia has conspicuous consumption in their lifestyle; one form of conspicuous consumption is the purchase of Luxury goods. One of the social media platforms...

The article describes the examples of collaborative learning with the use of information technologies. In the first example we consider learning English for academic purposes in two teams that prepare reading and listening comprehension assignments focused on the same lexical topic for each other. The...

Alexandria Ocasio-Cortez, a representative of the 14th Congressional District for New York State in the United States, uses YouTube to share her political statements and to bolster her election campaign. These videos are tools to not only attract voters but also to brand and construct her identity as...

Quite recently, the online learning transformation technology has affected the education sector, especially since the industrial revolution 4.0 and the COVID-19 pandemic. This study examines the use of technological applications as well as the advantages and disadvantages of asynchronous online English...

The paper investigated non-observance of maxims among Indonesians and foreigners male and female passengers at Indonesian airport when the customs officers were checking the passengers. Specifically, it analyzed the types of non-observance of maxims along with the possible reasons as to why the passengers...

The purposes of this study were to detect students’ errors in understanding the two-variable system of linear equations during the Covid-19 Pandemic; and produce mathematics learning techniques to overcome student errors in understanding the system of two-variable linear equations through virtual learning...

The Covid-19 pandemic has great challenges in people’s life, including education. Physical distancing requires lecturers or teachers to do teaching and learning process through internet as the media. The use of e-learning is very important to support learning system by applying several platforms, such...

K-pop, known for its idols and iconic groups, has gained prominence worldwide, especially in Asia and Europe. This article focuses on the use of music videos as a tool for dance learning, specifically in Lima, Peru, to understand the perceptions and impact on the learning of culture among young K-Pop...

This study aims to analyze the implementation of practical assignments in online learning by students. This research method is a survey through an instrument in the form of a questionnaire with 30 questions developed based on theory. Respondents in this study were 550 students of the Early Childhood...

Since 2015, the Government of Indonesia through Badan Ekonomi Kreatif (Bekraf) has developed creative economy seriously. Animation is one of the sectors of the creative industries which have developed significantly in Indonesia. Unique characters and interesting narrative are essential element which...

This research is about character education in the form of national values obtained from the Prawira Watang Dance. Character education plays an important role in the objectives of the 2013 curriculum in Indonesia. However, in the conditions of the COVID-19 pandemic, character education, especially national...

The aims of this research are (1) to show forms of expressive speech acts in online news comment columns on social media Instagram and YouTube; (2) explain the meaning of expressive speech acts in online news comment columns on social media Instagram and YouTube; (3) describe the polite language used...

The fact that the community has exhibited the use of social media such as YouTube, WA, Facebook, Instagram and Twiter is expanding. Such conditions will certainly shift interest to conventional media such as television, radio, newspapers and magazines. In fact, YouTube social media slowly but surely...

This article discusses the process of designing a four-handed virtual piano learning video. The Best practice in making this learning video is based on the experience of researchers while teaching piano instruments, especially in teaching reading musical notation and the needs of students learning piano...

Translation is a process of transferring the meaning as well as the culture contained in the source language (SL) to the target language (TL). An appropriate translation strategy is needed to translate the SL correctly, especially when translating culture-specific items, such as idioms. This research...

Early childhood education is organized by age group and type of service from the child’s birth to the age of 6 years. At the age of 0-6 years the brain develops very quickly to 80% of the ability of the brain. From an early age, children can be given habituation and role models so they can build character...

The purpose of this study is to evaluate and find YouTube video content that violates the principles of gender justice and evaluate and find forms of legal protection for the rights of commercial sex workers who are used as content on YouTube videos. This study uses a socio-legal research type. The focus...

The emergence of new technology, such as the Internet, enables popular cultures to spread rapidly from one country to another. Korean pop culture, for example, has been infiltrating Indonesia approximately from the early 2000’s. The advanced information and communication technologies further enable human...

The objective of this systematic review was to document the research trends in audiovisual production applied to the creation of digital content for the YouTube platform, in Ibero-America, between 2010–2021. The research considered the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analysis)...

The popularity of Korean culture in Indonesia has led many Koreans to create YouTube channels with Indonesian language content. One of the Korean YouTubers who produce content in Indonesian is Korea Reomit. The focus discussion in this study is how the Korean Youtuber Korea Reomit’s experiences cross-cultural...

Cyberbullying denotes one of the recent pervasive problems, mostly found on social networks, that poses a considerable challenge to keep safe and inclusive environment. It can lead to serious psychological problems for the victim. As one of possible responses, artificial intelligence emerged as a powerful...

As one of the most popular social media, YouTube has a lot of benefit, especially for teaching English. It helps teachers to facilitate students in their learning activities. This research aims to find out the use of YouTube video in enhancing students’ speaking skill in Senior High School. The design...

Preaching the Good News is the duty of every believer of all ages as been mandated in the Bible. This Great Commission has to be carried out faithfully by followers of Jesus Christ. In this era of disruption, which is closely related to fundamental changes in all aspects of human life, the mandate is...

Starbucks effectively utilizes social media platforms like YouTube and Instagram for digital marketing. This study delves into Starbucks’ strategies on these platforms, highlighting their interactive content, user engagement, and successful campaigns like “Take out your garden.” The brand's approach...

Youtube is an emerging new media whose popularity is rising not only among people in the industry but also among nation leaders, one of which is President of Indonesia Joko Widodo. President Joko Widodo is one of the only three nation leaders that use Youtube as a tool to communicate to their subjects....

This study aims to investigate the hate speech appearing in the comment section of YouTube channel entitled “New Zealand Mass Shooting in the Christchurch mosque” through the lexicogrammar of SFL’s interpersonal meaning, i.e., MOOD and modality. This study employed qualitative approach. Using content...

This article identifies the emergence of simultaneity as a representative outcome of the new media revolution, and hypothesizes that it causes fragmentation of information both when consumers perceive media content and when they distribute them. Case studies involved in this research, assisted with aesthetic...

Learning loss is one of the challenges during the Corona Virus Disease (COVID-19) pandemic in teaching and learning. The teacher must carry out distance learning according to the conditions of the students. This study used WhatsApp and YouTube to produce a mathematics distance learning design. The developed...

YouTube has overtaken all other video-sharing platforms in terms of user traffic. Lecturers have access to a wide variety of video content on YouTube, which they can watch. This study examines the challenges are faced by the lectures’ when using videos in YouTube as media in learning and teaching English...

The development of cyber technology has improved economic activity in Indonesia. It brings advantages to the economy, but the disadvantages undoubtedly exist and become a major problem for Indonesia’s financial security. Cybercriminal activity such as phishing has become common in Indonesia since the...

Flipped Classroom is a teaching strategy that combines technology in traditional teaching which today is commonly called blended learning. The flipped classroom is an opposite of traditional instructional procedures, usually done in the classroom in traditional learning to be performed at home in the...

This research is motivated by the realization of the principle of collaboration in Anis Baswedan’s speech in the Mata Najwa program. This research is a qualitative descriptive study. The object of this research is a speech delivered by Anis Baswedan. The research data source is in the form of a youtube...

The development of information and communication technology in the generation of the industrial revolution 4.0 brings new challenges and possibilities in the world of education. One in every of them is the possibility for teachers to integrate generation into the studying method, in order that mastering...

This article introduces machine learning, which is all around you, although you may not even know it. Thanks to machine learning, the search engine understands what results (and advertising) to display in response to your query. When you scan your mail, most of the spam passes you by because it has been...

This study aims to examine and analyze the factors that shape consumer attitudes and behavioral intentions towards reviews on social media. The data collection technique in this study used a survey method through questionnaires distributed online. The purposive sampling technique was chosen as the research...

Research on deep-training captioning models that modify the natural-language contents of images and moving images has produced considerable results and attracted attention in recent years. In this research, we aim to generate recipe sentences from cooking videos acquired from YouTube. We treat this as...

This study examines netizen’s reception by focusing on the interpretation of the socio-economic impact of the COVID-19 that show in the YouTube video “Gotong Royong Digital”. Research method adapted Stuart Hall’s encoding-decoding model to the online space, it will analyze the comparison between the...

The purpose of this activity is to provide an understanding to the public how to maintain psychological well-being during the COVID-19 pandemic. The method of implementation the activity is by providing education about stress during the pandemic and psychological well-being, factors that support psychological...

Risky sexual behavior in unmarried adolescents tend to increase and this can risk the occurrence of adolescent pregnancy, sexually-transmitted infection (STIs), abortion, early marriage, etc. By the right information, adolescents should have a good attitude and responsibility toward their reproductive...

Sports journalistic programs of infotainment have become highly relevant in recent years. However, the visibility of women journalists in this type of programs is minimal compared to their male colleagues and is often a decorative presence. This article highlight the sexist practices in the intrinsic...

This research paper deals with the profound impact of YouTube advertising on consumer purchasing behavior, examining how this powerful platform shapes consumer awareness, attitudes, and purchase intentions. As digital marketing evolves, YouTube has emerged as a leading channel for brands to engage consumers...

In a world full of Internet sensations and Internet scandals, a famous YouTuber named Logan Paul raised to fame by bringing one of the biggest Internet controversies in the beginning of 2018, which was the filming of a dead body in the Japanese Suicide Forest. Although he later apologized for his mistakes,...

Textbook research is an important aspect of teaching research. Only through in-depth and careful research of textbooks, can we prepare and teach well, and finally achieve the teaching objectives. Interchangeable characters (通假字), variant characters (异体字), and ancient-present characters (古今字) are the...

The practice of sharenting in the digital era is currently popular because parents can show their existence by uploading information, photos, and videos about their children’s activities on social networking sites (SNS) or social media. However, sharenting has received various kinds of criticism, especially...

Universities and public/ private tertiary institutions are places and processors for prospective educators who have good quality in order to achieve the goals of national education. As a form of responsibility, educators at universities and public / private colleges fully contribute to creating students...

Yuanye, written by Ji Cheng, a gardening master in the Ming Dynasty, is the first theoretical monograph in China to systematically summarize gardening practices. It constructs an oriental gardening system that integrates natural philosophy, the methodology of ″Ingenious Contextual Borrowing (巧于因借)″,...

The use of YouTube advertising by companies to communicate with their customers is increasing nowadays, along with the increasing number of YouTube audiences. But only a few scholars have examined the effectiveness of YouTube advertising on customers’ purchase intention. This study aims (1) to analyze...

Educational technology, digital learning, and artificial intelligence (AI) profoundly change traditional education. This study investigates the use of AI in education, including recommendation algorithms on websites like YouTube and Coursera and assistance with in-class instruction. AI has a lot of advantages,...