Training Management Based on Digital Marketing in Increasing Enterprise Motivation for Micro, Small and Medium Enterprises in Cimahi City

Descriptive Study on Organizing the Micro, Small and Medium Enterprises Training Program in Cimahi City

DOI

10.2991/assehr.k.210508.017How to use a DOI?

Keywords

training programs, digital marketing, entrepreneurial motivation

Abstract

During the COVID-19 pandemic, the nation’s economy is suffering due to limited activities, restraining people from having any physical contact during the process of buying and selling. The pandemic has made it difficult for smaller businesses not only to develop, but also to maintain their business. In order to survive the pandemic, many UMKM (abbreviation for smaller businesses in Bahasa) in Cimahi are deemed necessary to get a digital marketing training. This study aims to describe the management process of a digital marketing training program in order to improve entrepreneurial motivation for smaller business owners in Cimahi. This research includes a study on smaller business players who take the digital-based training. To reveal these data and information, the researchers are describing in detail using descriptive study method with a qualitative approach to reveal the depth of data and information based on the problem discussed in this research: how to manage digital marketing training programs to improve entrepreneurial motivation for smaller business owners in Cimahi? In a digital marketing training system, the cycle is divided into 3 stages: program planning, program implementation, and program evaluation. The implementation process must begin with a needs analysis, then use the data compiled from the analysis to design a digital marketing training program, then proceed to develop materials for the training before conducting the program and program’s evaluation at the end.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ade Sadikin
AU  - Oong Komar
AU  - Cucu Sukmana
PY  - 2021
DA  - 2021/05/10
TI  - Training Management Based on Digital Marketing in Increasing Enterprise Motivation for Micro, Small and Medium Enterprises in Cimahi City
BT  - Proceedings of the First Transnational Webinar on Adult and Continuing Education (TRACED 2020)
PB  - Atlantis Press
SP  - 89
EP  - 93
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210508.017
DO  - 10.2991/assehr.k.210508.017
ID  - Sadikin2021
ER  -