Proceedings of the International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2018)

Culinary Franchise Business in The Perspective of Ajeg Bali

Authors
Anantawikrama Tungga Atmadja, Putu Eka Dianita Marvilianti Dewi
Corresponding Author
Anantawikrama Tungga Atmadja
Available Online January 2019.
DOI
10.2991/teams-18.2019.6How to use a DOI?
Keywords
ajeg bali; discourse; marketing
Abstract

This research was conducted with qualitative methods to understand the use of various discourses of Ajeg Bali movement in marketing the culinary business of Bakso 100% Haram. Data was collected by interviewing, observing and documenting studies and interpreted with the help of the theoretical framework that had been prepared previously. The results of the study show that the discourse of Ajeg Bali is used in the form of posters, jargon, and sculptures that can encourage buyers to visit as part of the effort to show their Balinese identity.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
January 2019
ISBN
978-94-6252-651-8
ISSN
2352-5428
DOI
10.2991/teams-18.2019.6How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Anantawikrama Tungga Atmadja
AU  - Putu Eka Dianita Marvilianti Dewi
PY  - 2019/01
DA  - 2019/01
TI  - Culinary Franchise Business in The Perspective of Ajeg Bali
BT  - Proceedings of the International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2018)
PB  - Atlantis Press
SP  - 28
EP  - 31
SN  - 2352-5428
UR  - https://doi.org/10.2991/teams-18.2019.6
DO  - 10.2991/teams-18.2019.6
ID  - Atmadja2019/01
ER  -