Research on the Improvement Paths of Shaanxi Cultural Industry Competitiveness Based on SWOT Analysis

DOI

10.2991/ssphe-18.2019.71How to use a DOI?

Keywords

Shaanxi, cultural industry, core competitiveness, promotion, SWOT analysis

Abstract

As a major province of cultural resources, Shaanxi has historical and cultural resources which cannot be compared with other provinces and cities in China. However, its competitive advantage is weaker than that of other developed provinces. The article draws SWOT matrix analysis of Shaanxi cultural industry development, to clear the advantages, disadvantages, opportunities and challenges of Shaanxi cultural industry, then explore how to cultivate and enhance competitiveness of Shaanxi cultural industry.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lili Ren
AU  - Xiangfa Xu
PY  - 2019/01
DA  - 2019/01
TI  - Research on the Improvement Paths of Shaanxi Cultural Industry Competitiveness Based on SWOT Analysis
BT  - Proceedings of the 2nd International Conference on Social Science, Public Health and Education (SSPHE 2018)
PB  - Atlantis Press
SP  - 297
EP  - 300
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssphe-18.2019.71
DO  - 10.2991/ssphe-18.2019.71
ID  - Ren2019/01
ER  -