A Comparative Study on the Competitive Management Mechanism of Chinese and American College Basketball Leagues

DOI

10.2991/ssmi-18.2019.117How to use a DOI?

Keywords

CUBA and NCAA; management mechanism; optimizing strategy; comparative study.

Abstract

After the reform and opening up policy, China’s market economy keeps its continuous development. And in recent years, China’s sports industry has achieved a rapid development and plays an increasingly important role in promoting China's economic development. While there’s still a big gap in sports development when comparing with some developed countries in Europe and America. This article analyzes the present problems of campus basketball leagues in China and puts forward related suggestions based on the differences between the management systems of college basketball leagues in China and the United States by comparative study.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuxuan Zhang
PY  - 2019/02
DA  - 2019/02
TI  - A Comparative Study on the Competitive Management Mechanism of Chinese and American College Basketball Leagues
BT  - Proceedings of the 2018 International Symposium on Social Science and Management Innovation (SSMI 2018)
PB  - Atlantis Press
SP  - 702
EP  - 706
SN  - 2352-5428
UR  - https://doi.org/10.2991/ssmi-18.2019.117
DO  - 10.2991/ssmi-18.2019.117
ID  - Zhang2019/02
ER  -