Research on the Cultivation of Cross-border E-commerce Undergraduates in Chinese Universities

DOI

10.2991/ssmi-18.2019.116How to use a DOI?

Keywords

cross-border e-commerce; professional personnel training; curriculum system; university-enterprise cooperation.

Abstract

With the rapid development of China's cross-border e-commerce industry, there is a huge demand for cross-border e-commerce's talents in the market. However, there is a huge shortage of cross-border e-commerce's talents in China and it is difficult to adapt to the market demand in the talents' training mode. On the basis of demonstrating the necessity and feasibility of setting up cross-border e-commerce undergraduate programs in Chinese universities to cultivate cross-border e-commerce application - oriented undergraduate talents, this paper proposes to build a curriculum system for cross-border e-commerce undergraduate programs in universities, improve the training and practice system in and out of universities for cross-border e-commerce majors, and cultivate compound cross- border e-commerce talents.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhenhua Yang
AU  - Qiang Shen
AU  - Lin Xie
PY  - 2019/02
DA  - 2019/02
TI  - Research on the Cultivation of Cross-border E-commerce Undergraduates in Chinese Universities
BT  - Proceedings of the 2018 International Symposium on Social Science and Management Innovation (SSMI 2018)
PB  - Atlantis Press
SP  - 695
EP  - 701
SN  - 2352-5428
UR  - https://doi.org/10.2991/ssmi-18.2019.116
DO  - 10.2991/ssmi-18.2019.116
ID  - Yang2019/02
ER  -