Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)

Study of Creatively Popular Short Videos for Chinese Intangible Cultural Heritage

Authors
Zixuan Cao1, e65617535@qq.com
1Digital Humanities, King’s College London, WC2R 2LS, England, United Kingdom
Corresponding Author
Available Online 8 April 2022.
DOI
10.2991/assehr.k.220401.021How to use a DOI?
Keywords
Intangible cultural heritage; Short video; New media technology; TikTok
Abstract

Short video has become one of the most dominant trends in Chinese social media. Nowadays, new media platforms such as TikTok provided new potential for the protection, dissemination, and activation of intangible cultural heritage. It provides a new stage for the Chinese intangible cultural heritage and helps it return to the center of public vision. There are many intangible cultural heritage projects which rely on the expansion of mobile Internet. It creates a new linkage between daily life in a way which the public enjoys seeing and the broad social foundation. The popular short videos on new media platforms will lead to a national trend for promotion of Chinese Intangible Cultural Heritage. Short videos will provide more stages to the old craftsmanship throughout time, as well as allowing inheritors to build cultural confidence.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
8 April 2022
ISBN
10.2991/assehr.k.220401.021
ISSN
2352-5398
DOI
10.2991/assehr.k.220401.021How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Zixuan Cao
PY  - 2022
DA  - 2022/04/08
TI  - Study of Creatively Popular Short Videos for Chinese Intangible Cultural Heritage
BT  - Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)
PB  - Atlantis Press
SP  - 103
EP  - 106
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220401.021
DO  - 10.2991/assehr.k.220401.021
ID  - Cao2022
ER  -