Study of Creatively Popular Short Videos for Chinese Intangible Cultural Heritage
- 10.2991/assehr.k.220401.021How to use a DOI?
- Intangible cultural heritage; Short video; New media technology; TikTok
Short video has become one of the most dominant trends in Chinese social media. Nowadays, new media platforms such as TikTok provided new potential for the protection, dissemination, and activation of intangible cultural heritage. It provides a new stage for the Chinese intangible cultural heritage and helps it return to the center of public vision. There are many intangible cultural heritage projects which rely on the expansion of mobile Internet. It creates a new linkage between daily life in a way which the public enjoys seeing and the broad social foundation. The popular short videos on new media platforms will lead to a national trend for promotion of Chinese Intangible Cultural Heritage. Short videos will provide more stages to the old craftsmanship throughout time, as well as allowing inheritors to build cultural confidence.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Zixuan Cao PY - 2022 DA - 2022/04/08 TI - Study of Creatively Popular Short Videos for Chinese Intangible Cultural Heritage BT - Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022) PB - Atlantis Press SP - 103 EP - 106 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220401.021 DO - 10.2991/assehr.k.220401.021 ID - Cao2022 ER -