Study of Creatively Popular Short Videos for Chinese Intangible Cultural Heritage

DOI

10.2991/assehr.k.220401.021How to use a DOI?

Keywords

Intangible cultural heritage; Short video; New media technology; TikTok

Abstract

Short video has become one of the most dominant trends in Chinese social media. Nowadays, new media platforms such as TikTok provided new potential for the protection, dissemination, and activation of intangible cultural heritage. It provides a new stage for the Chinese intangible cultural heritage and helps it return to the center of public vision. There are many intangible cultural heritage projects which rely on the expansion of mobile Internet. It creates a new linkage between daily life in a way which the public enjoys seeing and the broad social foundation. The popular short videos on new media platforms will lead to a national trend for promotion of Chinese Intangible Cultural Heritage. Short videos will provide more stages to the old craftsmanship throughout time, as well as allowing inheritors to build cultural confidence.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Zixuan Cao
PY  - 2022
DA  - 2022/04/08
TI  - Study of Creatively Popular Short Videos for Chinese Intangible Cultural Heritage
BT  - Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)
PB  - Atlantis Press
SP  - 103
EP  - 106
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220401.021
DO  - 10.2991/assehr.k.220401.021
ID  - Cao2022
ER  -