Proceedings of the 6th International Conference on Social Science, Education and Humanities Research (SSEHR 2017)

Reflections on the Propaganda and Ideological Work of the Communist Youth League in Colleges and Universities under the Background of "Micro Era"-Taking the Official WeChat Platform of Guangxi University of Science and Technology as an Example

Authors
Zhihua Jiang
Corresponding Author
Zhihua Jiang
Available Online February 2018.
DOI
https://doi.org/10.2991/ssehr-17.2018.86How to use a DOI?
Keywords
WeChat platform; the Communist Youth League; propaganda and ideological work; reflection.
Abstract
With the rapid development of new media and the Internet, the Communist Youth League is now facing new changes, opportunities and challenges in the propaganda and ideological work from perspectives of working concepts and methods, working contents and modes, as well as working environment and characteristics of the youth. In this "micro era", it is of practical significance for the Communist Youth League to use "Internet plus" thinking mode, and to actively explore new ways and innovative methods in propaganda and ideological work, which will help to enhance the cohesion, affinity and credibility of the Communist Youth League. In this paper, the WeChat account platform of the Communist Youth League of Guangxi University of Science and Technology is served as the example. Through investigation and analysis of the behavior patterns of 960 college students on WeChat using and related influences, this paper tries to explore how to create a new propaganda position for the Communist Youth League by using new media, and how to lead the new normal and ensure new achievements through network ideology.
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Proceedings
6th International Conference on Social Science, Education and Humanities Research (SSEHR 2017)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
February 2018
ISBN
978-94-6252-471-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/ssehr-17.2018.86How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Zhihua Jiang
PY  - 2018/02
DA  - 2018/02
TI  - Reflections on the Propaganda and Ideological Work of the Communist Youth League in Colleges and Universities under the Background of "Micro Era"-Taking the Official WeChat Platform of Guangxi University of Science and Technology as an Example
BT  - 6th International Conference on Social Science, Education and Humanities Research (SSEHR 2017)
PB  - Atlantis Press
SP  - 374
EP  - 379
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssehr-17.2018.86
DO  - https://doi.org/10.2991/ssehr-17.2018.86
ID  - Jiang2018/02
ER  -