Mirror Image of Yunnan: Innovative Strategy of Yunnan Image in Entertainment Programs

DOI

10.2991/ssehr-17.2018.14How to use a DOI?

Keywords

entertainment program; Yunnan image; innovation strategy

Abstract

Yunnan is located in the southwest of China, known for its beautiful, rich, magic is famous in the world, the outside world has always been known as the "mystery", attracts visitors from all over the world. The world-famous Jinsha River, Nu River, the Lancang river flows through here side by side, Xianfeng Canyon rivers and streams have a long history, arranged in a crisscross pattern, lakes dotted hot, creating a beautiful piece of paradise. Picturesque Yunnan, through entertainment programs, is to create a beautiful brand, through television programs, more unknown places in Yunnan gradually known by people, formed a very good brand strategy. Therefore, this article through the entertainment program in Yunnan image analysis, to explore the entertainment program in Yunnan image innovation strategy.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yang Shao
PY  - 2018/02
DA  - 2018/02
TI  - Mirror Image of Yunnan: Innovative Strategy of Yunnan Image in Entertainment Programs
BT  - Proceedings of the 6th International Conference on Social Science, Education and Humanities Research (SSEHR 2017)
PB  - Atlantis Press
SP  - 57
EP  - 60
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssehr-17.2018.14
DO  - 10.2991/ssehr-17.2018.14
ID  - Shao2018/02
ER  -