Proceedings of the 4th Social and Humanities Research Symposium (SoRes 2021)

The Urgency of the Registration of the Brand that is Safe for Employers in Ciburial Village, Regency Bandung

Authors
Jejen Hendar*, 1, Tatty Aryani Ramli1, Efik Yusdiansyah1, Asep Hakim Zakiran1, Ade Yunita Mafruhat2
1Faculty of Law, Islamic University of Bandung, Bandung, Indonesia
2Faculty of Economics, Islamic University of Bandung, Bandung, Indonesia
Corresponding Author
Jejen Hendar
Available Online 23 April 2022.
DOI
10.2991/assehr.k.220407.084How to use a DOI?
Keywords
trademark; registration safe; entrepreneur; SMES
Abstract

This sign is a sign attached on the product or service as well as the signs of the differences. The brand achieved by the business through the registration process or through an application to the Directorate General of intellectual property. The business already has a list of this brand can forbid others to use such marks. the problems that occur in Ciburial Village are a lot of businesses that have not registered a brand the product and do not know widely about the importance of the protection of trade listed the top products business of hers. The goal is to determine the registration of a trademark that is safe for SME entrepreneurs in Ciburial. The method used in this research is the method of literature study with the use of the basic law, namely the Law and legal articles associated with the brand. The results of this research is to SME entrepreneurs should pay attention to the requirements of the substantial and formal in the process of registration of the brand, and to avoid similarities with the existing brand. With the mark is registered, it will provide legal certainty for businesses and SMES.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 4th Social and Humanities Research Symposium (SoRes 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
23 April 2022
ISBN
10.2991/assehr.k.220407.084
ISSN
2352-5398
DOI
10.2991/assehr.k.220407.084How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Jejen Hendar
AU  - Tatty Aryani Ramli
AU  - Efik Yusdiansyah
AU  - Asep Hakim Zakiran
AU  - Ade Yunita Mafruhat
PY  - 2022
DA  - 2022/04/23
TI  - The Urgency of the Registration of the Brand that is Safe for Employers in Ciburial Village, Regency Bandung
BT  - Proceedings of the 4th Social and Humanities Research Symposium (SoRes 2021)
PB  - Atlantis Press
SP  - 412
EP  - 416
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220407.084
DO  - 10.2991/assehr.k.220407.084
ID  - Hendar2022
ER  -