The Use of Social Media for the Covid 19 Prevention Campaign

DOI

10.2991/assehr.k.220407.007How to use a DOI?

Keywords

campaign; local cultural message; social media

Abstract

A massive use of the internet shows that the internet is able to fulfill people’s needs for various information. Social media on the internet shows a fairly high number of users in Indonesia clurrently. Instagram and Facebook are social media that have many users. The uniqueness on social media to differentiate from others is the inclusion of local cultural content. Sending messages through campaign activities carried out by the government as a form of communication with the community is very important, in terms of message effectiveness especially. Messages must be well managed to grab people’s attention and engage them. One way is to insert elements of local culture into the campaign so as people feel close to the information conveyed. Promoting local culture in campaign messages will attract people because it is in line with values in everyday life. The objectives of this research are; analyze campaign messages containing local cultural content; analyze the social media used in a campaign. This study uses an ethnographic communication approach to obtain cultural values that exist in a condition through a communication process. A case studied was the Covid-19 campaign delivered by the Ministry of Health in Indonesia. Data collection techniques implemented through observation, in-depth interviews, and literature studies. This research is expected to contribute to health campaign delivered by the government.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Anne Maryani
AU  - Ike Junita Triwardhani
AU  - Raditya Pratama
AU  - Muhamad Zaki Mustafa
PY  - 2022
DA  - 2022/04/23
TI  - The Use of Social Media for the Covid 19 Prevention Campaign
BT  - Proceedings of the 4th Social and Humanities Research Symposium (SoRes 2021)
PB  - Atlantis Press
SP  - 28
EP  - 34
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220407.007
DO  - 10.2991/assehr.k.220407.007
ID  - Maryani2022
ER  -