Development Status and Path Research of Chinese Implantable Advertisement
Authors
Wei Wenqing
Corresponding Author
Wei Wenqing
Available Online July 2017.
- DOI
- 10.2991/snce-17.2017.89How to use a DOI?
- Keywords
- Implantable advertising; Advantages; Current situation; Problems; Measures
- Abstract
Currently, the development of China's advertising industry market are prosperous, therefore, to find a new way of advertising to attract people become the current imminent task for advertisers. Implantable advertising as a new trend widely exists in a variety of film and television works, quietly walked into our sight in a silent way. Throughout the development of implantable ads in China, it is in the early stages of development, and there are still many obstacles and drawbacks. This paper mainly discusses the development of implantable advertising in the Chinese market, analyzing its existing problems in the process of development and puts forward the corresponding measures to solve these problems.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Wei Wenqing PY - 2017/07 DA - 2017/07 TI - Development Status and Path Research of Chinese Implantable Advertisement BT - Proceedings of the 2017 7th International Conference on Social Network, Communication and Education (SNCE 2017) PB - Atlantis Press SP - 446 EP - 449 SN - 2352-538X UR - https://doi.org/10.2991/snce-17.2017.89 DO - 10.2991/snce-17.2017.89 ID - Wenqing 2017/07 ER -