Research on the Visual Brand Image Design of Visual Culture

DOI

10.2991/snce-16.2016.5How to use a DOI?

Keywords

Visual identity; Design; Brand; Research course

Abstract

In this study, out of the idea of historical development, in the context of the development of visual culture to build brand image design and visual relationship between interpretation and perception of enlightenment Chinese century-old brand image design development brought on this basis. Conclusion the results of this paper was the view of the Institute as well as a summary of practical significance. Based on the current situation of the country from the perspective of the lack of historical development overall, systematic study of Chinese brand visual identity, it stood high visual culture development, a holistic, multi-dimensional perspective overlooks the visual image design and brand value of the relationship between, and on this basis to explore the visual image design status and role in the modern brand building, and then summed up the past century Chinese brand visual identity of Evolution for the promotion of contemporary art and design programs and the cultural and creative industries development has practical significance.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fang Zhao
AU  - Lan Luo
PY  - 2016/09
DA  - 2016/09
TI  - Research on the Visual Brand Image Design of Visual Culture
BT  - Proceedings of the 6th International Conference on Social Network, Communication and Education (SNCE 2016)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/snce-16.2016.5
DO  - 10.2991/snce-16.2016.5
ID  - Zhao2016/09
ER  -