Research on the Visual Brand Image Design of Visual Culture
- 10.2991/snce-16.2016.5How to use a DOI?
- Visual identity; Design; Brand; Research course
In this study, out of the idea of historical development, in the context of the development of visual culture to build brand image design and visual relationship between interpretation and perception of enlightenment Chinese century-old brand image design development brought on this basis. Conclusion the results of this paper was the view of the Institute as well as a summary of practical significance. Based on the current situation of the country from the perspective of the lack of historical development overall, systematic study of Chinese brand visual identity, it stood high visual culture development, a holistic, multi-dimensional perspective overlooks the visual image design and brand value of the relationship between, and on this basis to explore the visual image design status and role in the modern brand building, and then summed up the past century Chinese brand visual identity of Evolution for the promotion of contemporary art and design programs and the cultural and creative industries development has practical significance.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Fang Zhao AU - Lan Luo PY - 2016/09 DA - 2016/09 TI - Research on the Visual Brand Image Design of Visual Culture BT - Proceedings of the 6th International Conference on Social Network, Communication and Education (SNCE 2016) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/snce-16.2016.5 DO - 10.2991/snce-16.2016.5 ID - Zhao2016/09 ER -