Proceedings of the 2016 International Seminar on Education Innovation and Economic Management (SEIEM 2016)

Entrepreneurial Motivations and Risk Decision Making: A Theoretical Framework

Authors
Junping Yang, Kuangjian Wu
Corresponding Author
Junping Yang
Available Online December 2016.
DOI
10.2991/seiem-16.2016.1How to use a DOI?
Keywords
Entrepreneurial motivations, Risk perception, Self-efficacy, Risk decision making
Abstract

From a purely theoretical standpoint, the paper aims to see if there is a relationship between entrepreneurial motivations and risk decision making and at the same time explore the role of cognitive traits, including risk perception and self-efficacy, in the relationship. Based on established theories and extensive researches on existing literatures, it can be deduced that: firstly, entrepreneurial motivation can influence risk decision making. Entrepreneurs who are necessity-driven are more inclined to avoid risk while those who are driven by growth and challenge are more inclined to seek risk. Secondly, risk perception can act as a mediator between entrepreneurial motivations and the risk decision making process. Finally, entrepreneurial self-efficacy has a potential moderator effect between entrepreneurial motivations and risk perception as well as between entrepreneurial motivations and risk decision making. The analysis presented by the paper provides a fresh and meaningful look into the risk decision making process and they could be a sound source for further empirical studies.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2016 International Seminar on Education Innovation and Economic Management (SEIEM 2016)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2016
ISBN
10.2991/seiem-16.2016.1
ISSN
2352-5398
DOI
10.2991/seiem-16.2016.1How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Junping Yang
AU  - Kuangjian Wu
PY  - 2016/12
DA  - 2016/12
TI  - Entrepreneurial Motivations and Risk Decision Making: A Theoretical Framework
BT  - Proceedings of the 2016 International Seminar on Education Innovation and Economic Management (SEIEM 2016)
PB  - Atlantis Press
SP  - 1
EP  - 5
SN  - 2352-5398
UR  - https://doi.org/10.2991/seiem-16.2016.1
DO  - 10.2991/seiem-16.2016.1
ID  - Yang2016/12
ER  -