Entrepreneurial Motivations and Risk Decision Making: A Theoretical Framework
Junping Yang, Kuangjian Wu
Available Online December 2016.
- https://doi.org/10.2991/seiem-16.2016.1How to use a DOI?
- Entrepreneurial motivations, Risk perception, Self-efficacy, Risk decision making
- From a purely theoretical standpoint, the paper aims to see if there is a relationship between entrepreneurial motivations and risk decision making and at the same time explore the role of cognitive traits, including risk perception and self-efficacy, in the relationship. Based on established theories and extensive researches on existing literatures, it can be deduced that: firstly, entrepreneurial motivation can influence risk decision making. Entrepreneurs who are necessity-driven are more inclined to avoid risk while those who are driven by growth and challenge are more inclined to seek risk. Secondly, risk perception can act as a mediator between entrepreneurial motivations and the risk decision making process. Finally, entrepreneurial self-efficacy has a potential moderator effect between entrepreneurial motivations and risk perception as well as between entrepreneurial motivations and risk decision making. The analysis presented by the paper provides a fresh and meaningful look into the risk decision making process and they could be a sound source for further empirical studies.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Junping Yang AU - Kuangjian Wu PY - 2016/12 DA - 2016/12 TI - Entrepreneurial Motivations and Risk Decision Making: A Theoretical Framework BT - 2016 International Seminar on Education Innovation and Economic Management (SEIEM 2016) PB - Atlantis Press SP - 1 EP - 5 SN - 2352-5398 UR - https://doi.org/10.2991/seiem-16.2016.1 DO - https://doi.org/10.2991/seiem-16.2016.1 ID - Yang2016/12 ER -