Factors influencing the intention to purchase fast fashion among young people in the context of sustainable development in Ho Chi Minh City

DOI

10.2991/978-94-6463-583-6_15How to use a DOI?

Keywords

Fast fashion; Purchase intention; Sustainable development; Young people

Abstract

Today, fast fashion is gradually being seen as the most convenient and budget-saving choice for fashion enthusiasts and shopping lovers. However, fast fashion causes many environmental hazards and also has become a huge challenge to sustainable development today. This research aims to determine factors influencing the intention to purchase fast fashion among young people in the context of sustainable development in Ho Chi Minh City. The study was conducted using both quantitative and qualitative research methods with data collection from 385 respondents in Ho Chi Minh City, Vietnam.

The results were investigated by descriptive statistical techniques, Cronbach’s Alpha scale, EFA Exploratory Factor Analysis, and linear regression analysis. It is found that four factors significantly influence young people’s intention to buy fast fashion in the context of sustainable development in Ho Chi Minh City, including Social media - Hedonic value, Perceived environmental behavioral control, Perceived quality, and Physical vanity in descending order of importance.

These findings not only help young Vietnamese people raise their awareness of intention to buy fast fashion products, but also help businesses and fashion retailers understand the customers’ consumption behavior, and thus improve strategy of producing fast fashion products with environmentally friendly materials suitable for the context of sustainable development.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Quyen Ha Tran
AU  - Anh Mai Doan
AU  - Anh Chau Pham Nguyen
AU  - Hien Thanh Nguyen
AU  - Huong Thanh Thi Ngo
PY  - 2024
DA  - 2024/11/26
TI  - Factors influencing the intention to purchase fast fashion among young people in the context of sustainable development in Ho Chi Minh City
BT  - Proceedings of the 2nd International Conference - Resilience by Technology and Design (RTD 2024)
PB  - Atlantis Press
SP  - 299
EP  - 314
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-583-6_15
DO  - 10.2991/978-94-6463-583-6_15
ID  - Tran2024
ER  -