Proceedings of the 7th Annual Meeting of Risk Analysis Council of China Association for Disaster Prevention

Credit Index Research of Chinese Medicine Market ---Take a Chinese Medicine Market in Chengdu for Example

Authors
Binbin Yang, Zongfang Zhou
Corresponding Author
Binbin Yang
Available Online November 2016.
DOI
https://doi.org/10.2991/rac-16.2016.120How to use a DOI?
Keywords
Chinese medicine; professional market; credit characteristics index; market credit index
Abstract
Drug is a top priority in the people's livelihood and health care.As an important component in our country's drugs work,Chinese medicine industry have resulted in a lot of achievements after 20 years of development. However,there are serious information asymmetry problems in Chinese medicine professional market . To solve this problems, we need to establish a mechanism that can deliver a general idea of the Chinese medicine market to the terminal market trading links. Further, the credit as a easily recognized signal can effectively convey information and reshape the competition order. Based on improved analytic hierarchy process (AHP), this paper constructs the Chinese medicine professional market credit index measurement system and analysis the four categories of credit characteristics of the market index in order to provide effective way for reveal credit trends and potential risk of the Chinese medicine professional market.
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Proceedings
7th Annual Meeting of Risk Analysis Council of China Association for Disaster Prevention (RAC-2016)
Part of series
Advances in Intelligent Systems Research
Publication Date
November 2016
ISBN
978-94-6252-242-8
ISSN
1951-6851
DOI
https://doi.org/10.2991/rac-16.2016.120How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Binbin Yang
AU  - Zongfang Zhou
PY  - 2016/11
DA  - 2016/11
TI  - Credit Index Research of Chinese Medicine Market ---Take a Chinese Medicine Market in Chengdu for Example
BT  - 7th Annual Meeting of Risk Analysis Council of China Association for Disaster Prevention (RAC-2016)
PB  - Atlantis Press
SP  - 746
EP  - 752
SN  - 1951-6851
UR  - https://doi.org/10.2991/rac-16.2016.120
DO  - https://doi.org/10.2991/rac-16.2016.120
ID  - Yang2016/11
ER  -