Credit Index Research of Chinese Medicine Market ---Take a Chinese Medicine Market in Chengdu for Example
Binbin Yang, Zongfang Zhou
Available Online November 2016.
- https://doi.org/10.2991/rac-16.2016.120How to use a DOI?
- Chinese medicine; professional market; credit characteristics index; market credit index
- Drug is a top priority in the people's livelihood and health care.As an important component in our country's drugs work,Chinese medicine industry have resulted in a lot of achievements after 20 years of development. However,there are serious information asymmetry problems in Chinese medicine professional market . To solve this problems, we need to establish a mechanism that can deliver a general idea of the Chinese medicine market to the terminal market trading links. Further, the credit as a easily recognized signal can effectively convey information and reshape the competition order. Based on improved analytic hierarchy process (AHP), this paper constructs the Chinese medicine professional market credit index measurement system and analysis the four categories of credit characteristics of the market index in order to provide effective way for reveal credit trends and potential risk of the Chinese medicine professional market.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Binbin Yang AU - Zongfang Zhou PY - 2016/11 DA - 2016/11 TI - Credit Index Research of Chinese Medicine Market ---Take a Chinese Medicine Market in Chengdu for Example BT - 7th Annual Meeting of Risk Analysis Council of China Association for Disaster Prevention (RAC-2016) PB - Atlantis Press SP - 746 EP - 752 SN - 1951-6851 UR - https://doi.org/10.2991/rac-16.2016.120 DO - https://doi.org/10.2991/rac-16.2016.120 ID - Yang2016/11 ER -