Proceedings of the “New Silk Road: Business Cooperation and Prospective of Economic Development” (NSRBCPED 2019)

Digital Trends and New Payment Models in B2C E-Commerce Context

Authors
Petra Jílková, Petra Králová
Corresponding Author
Petra Jílková
Available Online 30 March 2020.
DOI
10.2991/aebmr.k.200324.117How to use a DOI?
Keywords
B2C, customer behavior, digital payments, e-commerce
Abstract

Digitalization and the development of e-commerce in recent years have led to revolutionary changes in customer behavior. Online marketing is based on effective communication, and the communication specialist provides online products and services efficiently. E-commerce is a dynamic, rapidly changing market. The number of online transaction grows, and the payment card is the most widely used payment instrument. This paper aims to analyze digital trends and new payment methods and latest trends caused by new digital platforms development. Firstly, the paper presents digital trends and new payment models in the B2C e-commerce context. Secondly, the paper analyses various types of payments in the Czech Republic. Besides, a literature review and analysis of secondary data are based on data published on or before 1. February 2019. Analyzing the main determinants of the payment system in the selected period, we conclude that the empirical findings are consistent with the expectations. The analysis supports the hypothesis that the cash on delivery or online payment with customer’s payment card are still the most frequently used payment methods. The paper investigates online shopping in the period 2013– 2018. Finally, the authors discuss the theoretical and practical implications of these results.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the “New Silk Road: Business Cooperation and Prospective of Economic Development” (NSRBCPED 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
30 March 2020
ISBN
978-94-6252-941-0
ISSN
2352-5428
DOI
10.2991/aebmr.k.200324.117How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Petra Jílková
AU  - Petra Králová
PY  - 2020
DA  - 2020/03/30
TI  - Digital Trends and New Payment Models in B2C E-Commerce Context
BT  - Proceedings of the “New Silk Road: Business Cooperation and Prospective of Economic Development” (NSRBCPED 2019)
PB  - Atlantis Press
SP  - 630
EP  - 635
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200324.117
DO  - 10.2991/aebmr.k.200324.117
ID  - Jílková2020
ER  -