Digital Trends and New Payment Models in B2C E-Commerce Context
- DOI
- 10.2991/aebmr.k.200324.117How to use a DOI?
- Keywords
- B2C, customer behavior, digital payments, e-commerce
- Abstract
Digitalization and the development of e-commerce in recent years have led to revolutionary changes in customer behavior. Online marketing is based on effective communication, and the communication specialist provides online products and services efficiently. E-commerce is a dynamic, rapidly changing market. The number of online transaction grows, and the payment card is the most widely used payment instrument. This paper aims to analyze digital trends and new payment methods and latest trends caused by new digital platforms development. Firstly, the paper presents digital trends and new payment models in the B2C e-commerce context. Secondly, the paper analyses various types of payments in the Czech Republic. Besides, a literature review and analysis of secondary data are based on data published on or before 1. February 2019. Analyzing the main determinants of the payment system in the selected period, we conclude that the empirical findings are consistent with the expectations. The analysis supports the hypothesis that the cash on delivery or online payment with customer’s payment card are still the most frequently used payment methods. The paper investigates online shopping in the period 2013– 2018. Finally, the authors discuss the theoretical and practical implications of these results.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Petra Jílková AU - Petra Králová PY - 2020 DA - 2020/03/30 TI - Digital Trends and New Payment Models in B2C E-Commerce Context BT - Proceedings of the “New Silk Road: Business Cooperation and Prospective of Economic Development” (NSRBCPED 2019) PB - Atlantis Press SP - 630 EP - 635 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200324.117 DO - 10.2991/aebmr.k.200324.117 ID - Jílková2020 ER -