Proceedings of the 2015 International Conference on Management Science and Management Innovation

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117 articles
Proceedings Article

Evaluating Service Quality in Official Vehicle Management

Ji-Chuan Quan, Bing Wang, Yong Liu
The SERVQUAL model generated from service industries is an effective evaluation model about service quality in the business field. But its application in other fields is to be researched and validated. The development, concept and characteristics of SERVQUAL model are analyzed. According to service characteristics...
Proceedings Article

Abandoning Extensive Management: Meaning and Countermeasures of Delicacy Management for Study Style Construction in China’s Colleges and Universities

Jun Wang
Study style construction has been regarded as the first priority of teaching and management task in the colleges and universities, but it is difficult for China’s colleges to take extensive management to meet the needs of the times. To cultivate high-quality talents, restrain the study style issues caused...
Proceedings Article

Innovative Management of College Students in the New Media Era

Dan Wang
The new media are increasingly affecting and changing college students’ learning, life style and values. The widely use of new media also brings new opportunities and challenges to the management of college students. College student educators should grasp this new opportunity, make full use of the advantages...
Proceedings Article

Models of the Transportation Problem under Carbon Emissions Policies

Li-Ya Su, Bin Xiao
The paper investigates the classical transportation problem under carbon emissions policies (carbon cap, carbon tax, and cap-and-trade). We develop a firm’s optimal total transportation cost formulation which helps the firm to consider the impact of policies and calculate the total transport cost. We...
Proceedings Article

Collectivism and Organizational Citizenship Behavior

Zhan-Fang Sun
Present studies on Organizational Citizenship Behavior (OCB) have expanded substantially in contents of society and culture. Collectivism may affect One’s Self-Control and self –enhancement. This Paper compared the common points and differences between concepts and dimensions of OCB in the west countries...
Proceedings Article

Enhancing the Cultural Soft Power, Building a Strong Cultural Province

Zhen-Gang Li, Na Li
Cultural soft power is an important part of the city's comprehensive strength; Hebei Province is a big province of cultural resources, having made considerable progress in cultural construction. But some problems still exist, the construction of cultural province must be based on the situation of Hebei...
Proceedings Article

Experimental Research about Learning in Inductive Game Theory

Yu Wang, Ming-Sheng Chen, Xiao Han, Fei-Na Yu
In this article we expect to research how do players who are incompletely informed learn about the game from the perspective of experiment. We find that players can form and update their personal views about the rules of the game through interactions and then often choose the best replying strategy according...
Proceedings Article

An Analysis of Training Objectives of Agricultural Foreign Trade Talented Translators

Qi Xiong, Yun-Fei Ma
Agriculture is the fundamental of a country. The stability and prosperity of the whole country depend much on the development of agriculture, the construction of the countryside and the happiness of the farmers. With the deepening of reform and opening up and acceleration of economic globalization, the...
Proceedings Article

Management Information System of Early Warning for Dump Landslide in Opencast Mines

Zhen-Hua Xie, Ran-Yi Xie, Xiao-Yue Lu
As one of the major disasters of opencast mines, landslides not only directly affect mine production safety and economic benefits, but also cause a lot of casualties and property losses. Through analyzing and evaluating the dump landslide danger and the main influencing factors, we proposed the early...
Proceedings Article

‘Made in China’ Does Not Harm the U.S. Economy

Shen-Li Cai
In the news article The Price of ‘Made in China’, Navarro argues against the behavior of purchasing goods from China, complaining that importing Chinese goods does harm to the U.S economy. In this paper, I will argue against Navarro’s statement about the U.S. and China, as to China’s inferior products,...
Proceedings Article

Research on Effective Managing Method of Human Resources Using Value Engineering

Heungjae Cho, Jaeil Park
The effort to reduce the processing cost is required to secure the company's competitiveness. In order to reduce the process cost by reducing the work generated in the process is a necessary for a method that can be used effectively to personnel. In this study, by confirming the similarity and the location...
Proceedings Article

Design for Standardization for Work

Li Pan, Jaeil Park
The standard work (SW) is very important part of management efficiency and cost in aluminum Wheel process. There are many methods of standard work of aluminum wheel process in the world. So we have studied differences of standardization for work. The main goal of this study is to make people in aluminum...
Proceedings Article

Research on IoT-based Manufacturing Plant Design Models and Sensor DATA Middleware with Event-condition-action

Kyunghoon Jang, Jaeil Park
By having the ICT technology development, the sensor based IoT technology is having attention. And there are a lot of research activities to strengthen each company’s competitiveness applying to each manufacturing sites. Therefore, in this research, we suggest the IoT manufacturing site platform to apply...
Proceedings Article

Enterprise Quality Cost Research Based on Activity-based Costing

Chun-Li Li, Hu-Sheng Lu
The application of activity-based costing in the accounting of quality cost has solved the problems that exist in the traditional quality cost accounting; the enterprise of rare earth is used as the research object in the paper and the activity quality cost model is constructed, the quality costs of...
Proceedings Article

Theory of Construction of Chinese Administrative Hearing System in Colleges and Universities

Hui-Hua Zhang
With promoting the strategy of ruling by law in an all-round manner, the Chinese college teachers and students’ increased awareness of safeguarding their rights, the internal management in the higher learning institutions is receiving more and more attention from internal teachers, students, staff and...
Proceedings Article

Research on Improvement Process through Strategy Management Analysis in Medium and Small-sized Manufacturing Enterprises-Focus on Brick Manufacturing Company in Rep. of Korea

Moon-Ho Jung, Jaeil Park
A manufacturing company should recognize of problem, warning, supplementation and etc. for development and continue it. The various factors are indicated with financial statements as balance sheet, income statement, cash flow and etc. of a company in terms of past, present and future. In particular,...
Proceedings Article

On the Hearing and Remedy Approaches of China's University Management

Hui-Hua Zhang
As the internal management reforms of Chinese universities are increasingly deepened, the hearing system of Chinese university management will be surely strengthened and perfected. Meanwhile, through the unobstructed remedy approach, the hearing system of teacher and student management will play a more...