A Study of a New Teaching Mode of Graphic Advertising Design

DOI

10.2991/msetasse-16.2016.424How to use a DOI?

Keywords

Advertising Design, Graphic Design, Teaching Mode, Innovation

Abstract

Nowadays, many colleges and universities in China have set up the major of advertising design, but there are many deficiencies in the traditional teaching mode to improve students' learning enthusiasm, cultivate students' innovative spirit, practical ability and teamwork in the teaching of advertising design. Based on the author's work experience, this paper first analyzed the main problems existing in the current teaching mode of advertising design in China, and then put forward a new teaching mode based on the network background, in order to cultivate the innovative and practical ability of advertising design talents through teaching reform.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yinglong Cai
PY  - 2016/11
DA  - 2016/11
TI  - A Study of a New Teaching Mode of Graphic Advertising Design
BT  - Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)
PB  - Atlantis Press
SP  - 1947
EP  - 1950
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-16.2016.424
DO  - 10.2991/msetasse-16.2016.424
ID  - Cai2016/11
ER  -