Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)

Research on tourism innovation marketing in the era of WeChat

Authors
Ying Meng
Corresponding Author
Ying Meng
Available Online November 2016.
DOI
10.2991/msetasse-16.2016.334How to use a DOI?
Keywords
era of WeChat; information technology; tourism development; tourism industry; marketing
Abstract

Based on specific cases and relevant theories of WeChat sales, the new tourism marketing mode in era of WeChat – the role of tourism WeChat marketing in tourism information service is discussed in the Thesis according to specific cases and the corresponding development countermeasures are proposed according to the specific problems. In the Thesis, the discussion is centered on WeChat marketing, the text analysis and case study are combined and the scientific and reasonable suggestions and countermeasures are proposed through analyzing advantages and disadvantages of cases to drive the development of tourism industry.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2016
ISBN
978-94-6252-263-3
ISSN
2352-5398
DOI
10.2991/msetasse-16.2016.334How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ying Meng
PY  - 2016/11
DA  - 2016/11
TI  - Research on tourism innovation marketing in the era of WeChat
BT  - Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)
PB  - Atlantis Press
SP  - 1552
EP  - 1555
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-16.2016.334
DO  - 10.2991/msetasse-16.2016.334
ID  - Meng2016/11
ER  -