Research on tourism innovation marketing in the era of WeChat

DOI

10.2991/msetasse-16.2016.334How to use a DOI?

Keywords

era of WeChat; information technology; tourism development; tourism industry; marketing

Abstract

Based on specific cases and relevant theories of WeChat sales, the new tourism marketing mode in era of WeChat – the role of tourism WeChat marketing in tourism information service is discussed in the Thesis according to specific cases and the corresponding development countermeasures are proposed according to the specific problems. In the Thesis, the discussion is centered on WeChat marketing, the text analysis and case study are combined and the scientific and reasonable suggestions and countermeasures are proposed through analyzing advantages and disadvantages of cases to drive the development of tourism industry.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ying Meng
PY  - 2016/11
DA  - 2016/11
TI  - Research on tourism innovation marketing in the era of WeChat
BT  - Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)
PB  - Atlantis Press
SP  - 1552
EP  - 1555
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-16.2016.334
DO  - 10.2991/msetasse-16.2016.334
ID  - Meng2016/11
ER  -