Research on the Meaning of Adding Fujian and Taiwan Traditional Culture into Creative Product Brand

DOI

10.2991/msetasse-16.2016.243How to use a DOI?

Keywords

Fujian and Taiwan Traditional Culture, Creative Product Brand

Abstract

With the social development, the value of traditional culture has become increasingly evident and the degree of concern is growing. The studies of traditional culture based on various Fujian and Taiwan are arising in a timely manner. Fujian and Taiwan traditional cultural resources are very rich, the combination of creative products brand new thing "fresh energy" and "profound" traditional culture can meet the needs of current consumption and the development of the times. And it has positive and practical significance to promote Fujian and Taiwan cultural and creative industries with a sound system, promote economic development and promote traditional culture.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Wei Liu
PY  - 2016/11
DA  - 2016/11
TI  - Research on the Meaning of Adding Fujian and Taiwan Traditional Culture into Creative Product Brand
BT  - Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)
PB  - Atlantis Press
SP  - 1141
EP  - 1144
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-16.2016.243
DO  - 10.2991/msetasse-16.2016.243
ID  - Liu2016/11
ER  -