Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)

Research on the Meaning of Adding Fujian and Taiwan Traditional Culture into Creative Product Brand

Authors
Wei Liu
Corresponding Author
Wei Liu
Available Online November 2016.
DOI
10.2991/msetasse-16.2016.243How to use a DOI?
Keywords
Fujian and Taiwan Traditional Culture, Creative Product Brand
Abstract

With the social development, the value of traditional culture has become increasingly evident and the degree of concern is growing. The studies of traditional culture based on various Fujian and Taiwan are arising in a timely manner. Fujian and Taiwan traditional cultural resources are very rich, the combination of creative products brand new thing "fresh energy" and "profound" traditional culture can meet the needs of current consumption and the development of the times. And it has positive and practical significance to promote Fujian and Taiwan cultural and creative industries with a sound system, promote economic development and promote traditional culture.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2016
ISBN
978-94-6252-263-3
ISSN
2352-5398
DOI
10.2991/msetasse-16.2016.243How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Wei Liu
PY  - 2016/11
DA  - 2016/11
TI  - Research on the Meaning of Adding Fujian and Taiwan Traditional Culture into Creative Product Brand
BT  - Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)
PB  - Atlantis Press
SP  - 1141
EP  - 1144
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-16.2016.243
DO  - 10.2991/msetasse-16.2016.243
ID  - Liu2016/11
ER  -