Research on the Enterprise Marketing Strategy Analysis Based on Modern Consumer Behavior
Authors
Danlin Li
Corresponding Author
Danlin Li
Available Online November 2016.
- DOI
- 10.2991/msetasse-16.2016.86How to use a DOI?
- Keywords
- Consumer Behavior, Marketing, Strategy Research
- Abstract
As the development of socialist market economy, the consumer demand of people is increasingly strongly. But at this stage, as the market continues to improve, people's consumer psychology and consumer motivation has a broader and constantly changing. Thus, in the process, how to do the right marketing strategy analysis and meet customers' demand are very significant for self-realization of benefits.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Danlin Li PY - 2016/11 DA - 2016/11 TI - Research on the Enterprise Marketing Strategy Analysis Based on Modern Consumer Behavior BT - Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16) PB - Atlantis Press SP - 392 EP - 394 SN - 2352-5398 UR - https://doi.org/10.2991/msetasse-16.2016.86 DO - 10.2991/msetasse-16.2016.86 ID - Li2016/11 ER -