Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)

Research on the Enterprise Marketing Strategy Analysis Based on Modern Consumer Behavior

Authors
Danlin Li
Corresponding Author
Danlin Li
Available Online November 2016.
DOI
10.2991/msetasse-16.2016.86How to use a DOI?
Keywords
Consumer Behavior, Marketing, Strategy Research
Abstract

As the development of socialist market economy, the consumer demand of people is increasingly strongly. But at this stage, as the market continues to improve, people's consumer psychology and consumer motivation has a broader and constantly changing. Thus, in the process, how to do the right marketing strategy analysis and meet customers' demand are very significant for self-realization of benefits.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2016
ISBN
978-94-6252-263-3
ISSN
2352-5398
DOI
10.2991/msetasse-16.2016.86How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Danlin Li
PY  - 2016/11
DA  - 2016/11
TI  - Research on the Enterprise Marketing Strategy Analysis Based on Modern Consumer Behavior
BT  - Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)
PB  - Atlantis Press
SP  - 392
EP  - 394
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-16.2016.86
DO  - 10.2991/msetasse-16.2016.86
ID  - Li2016/11
ER  -