Analysis on Audi’s Marketing Strategy in China

DOI

10.2991/assehr.k.201023.022How to use a DOI?

Keywords

Audi, marketing strategy, China, Germany

Abstract

The purpose of this research is to study how did Audi make a marketing strategy suitable for China’s national conditions. This study compared Audi’s strategy in Germany with its strategy in China, through extensive literature review. The author understands the position and marketing strategy environment of Audi in the Chinese market through research. Based on the success of Audi’s strategy in the Chinese market, it provides suggestions on the possibility for Chinese automakers to enter overseas markets in the future.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhu Yingze
PY  - 2020
DA  - 2020/11/06
TI  - Analysis on Audi’s Marketing Strategy in China
BT  - Proceedings of the 2020 5th International Conference on Modern Management and Education Technology (MMET 2020)
PB  - Atlantis Press
SP  - 119
EP  - 125
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201023.022
DO  - 10.2991/assehr.k.201023.022
ID  - Yingze2020
ER  -