Assessing Factors Influencing the Purchase Decision of Cosmetics among Middle Class Female Muslims

DOI

10.2991/miceb-17.2018.21How to use a DOI?

Keywords

female muslim academician; halal cosmetics; purchasing decision.

Abstract

Indonesia witnessed significant demographic and economic change over the past few decades. The share of women participating in formal employment continues to increase with improvement in women's access to formal education. These and other changes have influenced consumption patterns. This study investigates the effect of price, Halal labelling and product suitability to different skin types on decisions to purchase cosmetics among formally employed middle class women using female Muslim academicians as a case study. Primary data were gathered through questionnaires. Cronbach's Alpha was run to assess the reliability and validity of the study instrument. Findings show that price has no significant effect on purchasing decisions while Halal labelling and product suitability were found to significantly influence purchasing decisions.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fatimah Z. Nasution
AU  - Andina Eka Mandasari
AU  - Muwahhid Billah
PY  - 2017/10
DA  - 2017/10
TI  - Assessing Factors Influencing the Purchase Decision of Cosmetics among Middle Class Female Muslims
BT  - Proceedings of the Mulawarman International Conference on Economics and Business (MICEB 2017)
PB  - Atlantis Press
SP  - 131
EP  - 141
SN  - 2352-5428
UR  - https://doi.org/10.2991/miceb-17.2018.21
DO  - 10.2991/miceb-17.2018.21
ID  - Nasution2017/10
ER  -