Research on the Teaching Evaluation System of Marketing Practice Based on Innovation and Entrepreneurship Orientation

DOI

10.2991/meici-18.2018.54How to use a DOI?

Keywords

Marketing talents; Practical teaching; Innovation and entrepreneurship; Assessment system

Abstract

College marketing should attach importance to practical teaching, which is determined by the characteristics of higher education and the nature of marketing. However, in the course of teaching, the shortage of practical teaching resources, the teaching effect is not obvious and so on, which affect the quality of professional training, and can not reflect the advantages and characteristics of college education. Therefore, we should actively explore the existing problems in the practice teaching of marketing in Colleges and universities. Taking the marketing major of University as an example, this paper expounds the existing problems in the practice teaching assessment system of marketing specialty, and according to the goal of cultivating innovative marketing talents, comprehensively considering various factors and based on innovation and entrepreneurship. The construction of a practical marketing assessment system guided by marketing has been thoroughly studied.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ya Wang
PY  - 2018/12
DA  - 2018/12
TI  - Research on the Teaching Evaluation System of Marketing Practice Based on Innovation and Entrepreneurship Orientation
BT  - Proceedings of the 2018 8th International Conference on Management, Education and Information (MEICI 2018)
PB  - Atlantis Press
SP  - 279
EP  - 283
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-18.2018.54
DO  - 10.2991/meici-18.2018.54
ID  - Wang2018/12
ER  -