Proceedings of the 2015 International Conference on Management, Education, Information and Control

Research on the Business Model of China Mobile Music

Authors
Lin Yu, Jiaran Ding
Corresponding Author
Lin Yu
Available Online June 2015.
DOI
10.2991/meici-15.2015.293How to use a DOI?
Keywords
Mobile Music; Industrial Chain; Business Model
Abstract

The digital music began to spread online from last century 90s. It appears many sites that can audition on the Internet since 20th century, after then digital music gradually spread from the wired network to mobile networks, whose prosperity attracts more and more attention to this field. Digital music has brought new vigor to the gradually depressed music industry, and has brought new hope to the music industry which has been infringed by piracy for a long time. The development of digital music industry, especially the success of mobile music industry, needs us to not only pay attention to the development of the industry but also to accelerate the research on mobile music industry. Taking the development process of mobile music, industry chain and industry environment analysis as the foundation, this paper summarizes the successful business model of the development of mobile music through the case analysis on the successful enterprise in mobile music industry.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 International Conference on Management, Education, Information and Control
Series
Advances in Intelligent Systems Research
Publication Date
June 2015
ISBN
10.2991/meici-15.2015.293
ISSN
1951-6851
DOI
10.2991/meici-15.2015.293How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Lin Yu
AU  - Jiaran Ding
PY  - 2015/06
DA  - 2015/06
TI  - Research on the Business Model of China Mobile Music
BT  - Proceedings of the 2015 International Conference on Management, Education, Information and Control
PB  - Atlantis Press
SP  - 1678
EP  - 1684
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-15.2015.293
DO  - 10.2991/meici-15.2015.293
ID  - Yu2015/06
ER  -