Preference for Online Social Interaction: a Research on the Potential Influencing Factors

DOI

10.2991/mcei-15.2015.44How to use a DOI?

Keywords

Online social interaction; Preference for online social interaction; Computer mediated communication; Preference; Internet

Abstract

[Objective] This paper aimed to identify the potential factors leading to a preference for online social interaction to offline interaction. [Methods]Based on an online survey (N =233) and a SEM analysis, [Results]findings show that: 1) compared to those who were good at face-to-face communication, individuals who were not might prefer online social interaction much more; 2) the higher the popularity level of preference for online social interaction among the crowd around an individual, the more he was likely to show similar preference; 3) compared to those with a limited level of involvement in online social interaction, individuals with a higher level would develop a stronger preference for online social interaction; 4) compared to those with a higher level of satisfaction with their current offline contacts, individuals with a lower level of satisfaction were more likely to prefer online social interaction. [Conclusion]The findings will give some help for users and designers of social networking sites.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiang Song
AU  - Junfeng Jiang
PY  - 2015/06
DA  - 2015/06
TI  - Preference for Online Social Interaction: a Research on the Potential Influencing Factors
BT  - Proceedings of the International Conference on Management, Computer and Education Informatization
PB  - Atlantis Press
SP  - 164
EP  - 167
SN  - 2352-538X
UR  - https://doi.org/10.2991/mcei-15.2015.44
DO  - 10.2991/mcei-15.2015.44
ID  - Song2015/06
ER  -