Proceedings of the International Conference on Management, Computer and Education Informatization

Preference for Online Social Interaction: a Research on the Potential Influencing Factors

Authors
Jiang Song, Junfeng Jiang
Corresponding Author
Jiang Song
Available Online June 2015.
DOI
https://doi.org/10.2991/mcei-15.2015.44How to use a DOI?
Keywords
Online social interaction; Preference for online social interaction; Computer mediated communication; Preference; Internet
Abstract
[Objective] This paper aimed to identify the potential factors leading to a preference for online social interaction to offline interaction. [Methods]Based on an online survey (N =233) and a SEM analysis, [Results]findings show that: 1) compared to those who were good at face-to-face communication, individuals who were not might prefer online social interaction much more; 2) the higher the popularity level of preference for online social interaction among the crowd around an individual, the more he was likely to show similar preference; 3) compared to those with a limited level of involvement in online social interaction, individuals with a higher level would develop a stronger preference for online social interaction; 4) compared to those with a higher level of satisfaction with their current offline contacts, individuals with a lower level of satisfaction were more likely to prefer online social interaction. [Conclusion]The findings will give some help for users and designers of social networking sites.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
International Conference on Management, Computer and Education Informatization
Part of series
Advances in Computer Science Research
Publication Date
June 2015
ISBN
978-94-6252-118-6
ISSN
2352-538X
DOI
https://doi.org/10.2991/mcei-15.2015.44How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jiang Song
AU  - Junfeng Jiang
PY  - 2015/06
DA  - 2015/06
TI  - Preference for Online Social Interaction: a Research on the Potential Influencing Factors
BT  - International Conference on Management, Computer and Education Informatization
PB  - Atlantis Press
SN  - 2352-538X
UR  - https://doi.org/10.2991/mcei-15.2015.44
DO  - https://doi.org/10.2991/mcei-15.2015.44
ID  - Song2015/06
ER  -