Proceedings of the 1st Lawang Sewu International Symposium on Humanities and Social Sciences 2022 (LEWIS 2022)

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New Media Hegemony in Higher Education: Business Model or Narration Development

Authors
Luhung Achmad Perguna1, *, Cahyati Kharismatul Azizah1, Ihda Nur Sabila1, Ahmad Arif Widianto1
1Department of Sociology, Universitas Negeri Malang, Malang, Indonesia
*Corresponding author. Email: luhung.fis@um.ac.id
Corresponding Author
Luhung Achmad Perguna
Available Online 26 June 2023.
DOI
10.2991/978-2-38476-078-7_8How to use a DOI?
Keywords
new media; hegemony; higher education; Foucault; disclosure
Abstract

The massiveness of the dot.com bubble allows for rapid acceleration of information. Universities have responded by building new media. This study aims to examine the importance of cyber media for universities and the role of social media as a supporter of cyber media. This study uses a descriptive qualitative approach with the type of literature study through a Foucauldian perspective. The results show that the hegemony of new media makes universities compete to create social media ranging from Facebook, Instagram, to campus official cyber media with the domain ac.id. The education community has high bargaining power in business interests which has an impact on the birth of media outside the social media managed by the campus. The campus has not fully optimized the use of this social media. New media is still considered as a form of public information disclosure and at the same time building campus narratives to the public.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st Lawang Sewu International Symposium on Humanities and Social Sciences 2022 (LEWIS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 June 2023
ISBN
10.2991/978-2-38476-078-7_8
ISSN
2352-5398
DOI
10.2991/978-2-38476-078-7_8How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Luhung Achmad Perguna
AU  - Cahyati Kharismatul Azizah
AU  - Ihda Nur Sabila
AU  - Ahmad Arif Widianto
PY  - 2023
DA  - 2023/06/26
TI  - New Media Hegemony in Higher Education: Business Model or Narration Development
BT  - Proceedings of the 1st Lawang Sewu International Symposium on Humanities and Social Sciences 2022 (LEWIS 2022)
PB  - Atlantis Press
SP  - 57
EP  - 64
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-078-7_8
DO  - 10.2991/978-2-38476-078-7_8
ID  - AchmadPerguna2023
ER  -