Indonesia Influencers in Social Media Advertising: Opportunities and Threats

DOI

10.2991/assehr.k.200818.016How to use a DOI?

Keywords

influencers, social, media, advertising, opportunities, threats

Abstract

This research is motivated by the phenomenon of the widespread use of social media influencers in various activities in Indonesia, especially in the field of advertising. This research employed a qualitative approach. The results show there are opportunities such as cheaper advertising cost, marketers plan to increase their social advertising budgets and trust from the followers. Besides opportunities, there are also threats likes influencers’ ability to produce quality content continuously, third-party agencies, income taxes and the emergence of other influencers.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Daniel Paulus Evert
AU  - Reza Saeful Rachman
PY  - 2020
DA  - 2020/08/19
TI  - Indonesia Influencers in Social Media Advertising: Opportunities and Threats
BT  - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
PB  - Atlantis Press
SP  - 73
EP  - 76
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200818.016
DO  - 10.2991/assehr.k.200818.016
ID  - Evert2020
ER  -