Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)

Adaptive Strategies for Campaign the Conservation of Mangrove Forests in the Digital Era

Authors
Prihatin Dwihantoro, Moch. Imron Rosyidi, Dwi Susanti
Corresponding Author
Prihatin Dwihantoro
Available Online 19 August 2020.
DOI
10.2991/assehr.k.200818.041How to use a DOI?
Keywords
Adaptive Strategy, Campaign, Mangrove Forest
Abstract

Indonesia’s mangrove forests play a significant role in national and global climate change mitigation strategies. In the last three decades, Indonesia lost 40% of mangrove (FAO, 2007). That is, Indonesia has the largest mangrove damage in the world (Campbell & Brown, 2015). It shows that it needs preservation efforts to be undertaken by all parties. One of the local organizations concerned about the preservation of the environment, especially mangrove forest is KeSEMaT. An effective and efficient campaign strategy in the digital era is a challenge that KeSEMaT community should face in the efforts to preserve mangrove forests. This research aims to see how the strategic Adaptive communication strategy in the mangrove forest conservation campaign in the digital era. The approach used is a qualitative descriptive with primary data from the founders and managers of the KeSEMaT as research informant. The results show that KeSEMaT conducts a planned communication approach with integrated campaigns both offline and online. Due to Niklas Luhmann’s opinion that any idea must be communicated in various ways in order to be able to reduce the existing complexity. Even though in the digital age, everything doesn’t always have to be digital.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 August 2020
ISBN
978-94-6239-044-7
ISSN
2352-5398
DOI
10.2991/assehr.k.200818.041How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Prihatin Dwihantoro
AU  - Moch. Imron Rosyidi
AU  - Dwi Susanti
PY  - 2020
DA  - 2020/08/19
TI  - Adaptive Strategies for Campaign the Conservation of Mangrove Forests in the Digital Era
BT  - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
PB  - Atlantis Press
SP  - 181
EP  - 183
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200818.041
DO  - 10.2991/assehr.k.200818.041
ID  - Dwihantoro2020
ER  -