Instagram as an Effective Promotion Tool to Event Jogja International Batik Biennale 2018

DOI

10.2991/assehr.k.200818.001How to use a DOI?

Keywords

Instagram, Effective, Promote International Event

Abstract

National Crafts Council (Dekranas) DIY to promote batik as an Indonesian cultural heritage by organizing the Jogja International Batik Biennale (JIBB) 2018 event to retain the title of Yogyakarta as the World Batik City given by the World Craft Council (WCC). The number of social media users, especially Instagram in Indonesia, can support the dissemination of information, including in promoting international events. The event marketing section is an important part. in this research, the researchers want to find out the roles of Instagram is in promoting international standard cultural events at the Jogja International Batik Biennale. This study uses a descriptive qualitative method to describe how the DIY National Crafts Council used Instagram to promote the Jogja International Batik Biennale event with the aim of maintaining the title of Yogyakarta World Batik City. The result, Instagram the way easy to distribute quicly to promote JIBB Event with any features.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Adhianty Nurjanah
AU  - Riski Apriliani
PY  - 2020
DA  - 2020/08/19
TI  - Instagram as an Effective Promotion Tool to Event Jogja International Batik Biennale 2018
BT  - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
PB  - Atlantis Press
SP  - 1
EP  - 4
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200818.001
DO  - 10.2991/assehr.k.200818.001
ID  - Nurjanah2020
ER  -