Environmental Communication Strategy of Langka Sekawan Community

DOI

10.2991/assehr.k.200818.019How to use a DOI?

Keywords

Environmental Communication Strategy, Environmental Sustainability, Langka Sekawan Community

Abstract

This research aims to analyze the strengths, weaknesses, threats, and opportunities of the environmental communication strategy carried out by the Langka Sekawan community in supporting environmental sustainability. This type of research is qualitative with Strengths, Weakness, Opportunities, Threats (SWOT) analysis methods. The informants in this research were all members of the Langka Sekawan community and the society in the Baran, Winong Village, Pasuruan Regency. Data obtained from observations and interviews with informants then supported by research documentation data as a form of source and data triangulation. The results of the research stated that the communication strategy carried out by the Langka Sekawan community consisted of: (a) the problem assessment stage in the Baran, Winong Village, Pasuruan Regency (b) the planning stage by formulating work programs, determining segmentation and positioning, (c) designing message building to be conveyed, (d) the implementation phase of the work and evaluation program. The strength of the Langka Sekawan community’s environmental communication strategy lies in creative and innovative Human Resources (HR) in compiling work programs and message designs, while the weakness lies in funding activities, because it still relies on the sale of hydroponics and handicraft sales. The opportunity owned by the Langka Sekawan community is the support of the surrounding community and academics, so that opportunities for funding assistance are wide open, while the most real threat comes from stakeholders and the internal community, namely the regeneration of members.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Didik Hariyanto
AU  - Djarot Meidi Budi Utomo
AU  - Ferry Adhi Dharma
PY  - 2020
DA  - 2020/08/19
TI  - Environmental Communication Strategy of Langka Sekawan Community
BT  - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
PB  - Atlantis Press
SP  - 83
EP  - 85
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200818.019
DO  - 10.2991/assehr.k.200818.019
ID  - Hariyanto2020
ER  -